adChain: Opening the adChain Publisher Guidelines for Public Comment

tcrs ethereum cryptocurrency blockchain advertising

See the guidelines here.

Since going live on the Ethereum Mainnet on April 24, 2018, the Release Candidate of the adChain Publisher Registry has seen 49 publisher domains voted in by adToken (ADT) holders across our community.

And we have already seen a fair bit of controversy!

Facebook was rejected from the Registry on May 6, 2018 and a heated debate ensued as to why. It was even alluded to by Joe Lubin during his closing key note at the Ethereal Summit in New York last month.

Reuters was also rejected from the Registry due to political reasons. It seems the deep divide in American politics can seep its way into any discussion these days.

But the vision for adChain has always been about adToken holders battling it out on the basis of curating the most valuable list of publisher domains, “But of value to who?” That is something that was implied but perhaps understated. The obvious answer is, “of value to the digital advertising industry, and specifically of value to advertisers.”

Do advertisers value Reuters and Facebook? Well, duh, of course they do! So then what is going on?

Through a lot of discussion with our community members we have concluded that the evaluation process regarding how to evaluate and judge the validity of adChain listings is still unclear. It is not a phenomenon that is new to token curated registries (TCR’s). Civil — a platform for decentralized news rooms, is using a TCR for governance that utilizes a constitution. The constitution will serve as the basis for determining what news rooms will be included or rejected from their TCR.

We have always taken a hands-off approach with respect to mandating to adToken holders about how they should evaluate adChain publisher listings in the Registry. Blockchains and crypto are largely about censorship resistance and circumventing centralized power hierarchy’s. So the last thing we want to do is impose our views as a company onto the adToken community. The adToken community is a diverse, global, disparate group of individuals that all have equal opportunity to voice their opinions and make decisions with regards to the Registry and their adToken.

But, as a company (MetaX) steeped in the digital advertising industry for many years, we thought it might be beneficial to offer up a draft of guidelines for the adToken community to use (or not) to help aid in the process of vetting publisher domains when determining if they should be included or rejected from the Registry.

And so…

The adChain Registry Publisher Guidelines are now open for public comment in a Google doc. We welcome any and all feedback and contributions from the adToken community and digital advertising professionals. You may send all of your suggestions, improvements, or critique to [email protected] or join in on the discussion in Reddit, Telegram, Twitter or any of our other social channels.

To reiterate, these guidelines are by no means definitive or authoritative. They can be disregarded or utilized to the discretion of the adToken community. Some may find them useful, other may not, and that is OK. The hope is that these guidelines will be adopted and re-drafted to suit the needs of the broader adToken community. They can be amended as many times as deemed necessary. The end goal is still to curate the best possible list of publisher domains. These guidelines are meant to be a helpful tool for achieving that goal.



Opening the adChain Publisher Guidelines for Public Comment was originally published in MetaX Publication on Medium, where people are continuing the conversation by highlighting and responding to this story.

Original article was created by: adChain at

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Please conduct your own thorough research before investing in any cryptocurrency or ICO.

Interested in Cryptocurrencies and ICO's?

Follow our telegram channel for daily cryptomarket reports!

Join @cointrends

Stay on top of Altcoins and ICO trends.

Subscribe to our free Weekly Cryptomarket report

Delivered once a week, strongly to your inbox.

Subscribe to our mailing list
October 01, 2018

Learnings from MetaX on Launching The First Token-Curated Registry (TCR)

This story was posted last week on the MetaX Publication. Reminder to please follow this publication for more content related to MetaX, adChain, and adToken!Learnings from MetaX on Launching The First Token-Curated Registry (TCR)Our white paper brings to light a vision for a token based...

From: adChain
July 13, 2018

The Road to the Mainnet and Beyond

By Hunter Gebron, Director of Strategic Initiatives at MetaXA brief recap of our journey to the Ethereum Mainnet and where we’re heading.Follow the yellow brick roadThe road to launching the first token-curated registry on the Ethereum Mainnet was long and winding and has taken us through...

From: adChain
June 12, 2018
May 29, 2018

adChain Registry Dev Update

By Eddy Muñoz, MetaX Product ManagerAs the adChain Registry reaches its first month on the Ethereum Main Network, the engineering team at MetaX has been heads-down developing features at the community’s request.The adChain Registry on Toshi Mobile AppWe’re happy to announce that the...

From: adChain
April 24, 2018

Welcoming the Public Release Candidate of the adChain Registry to the Ethereum Mainnet!

Written by Hunter Gebron, Director of Strategic InitiativesToday, it is with great pride that we announce the public release candidate of the adChain Registry. This will mark the first time in history that a Token Curated Registry (TCR) will be deployed on the Ethereum Mainnet!The adChain...

From: adChain
April 03, 2018

Spotlight Series: Sneak Preview of our NEW UI

Our new UI is finally finished! We streamlined the design, built in additional features, and added a guided walkthrough to assist first time users in becoming more familiar with how to use the dapp aptly titled How Does This Thing Work?But rather than tell you about it, how about we show you?...

From: adChain
Upcoming ICO's
This week overview
Token Name Starts
Cryptocurrency rates
*Last hour average price&change
Coin Name Price Hour
Bitcoin logo BTC $3634.79390027 0.11%
Ripple logo XRP $0.3276798323 0.27%
Ethereum logo ETH $121.659447111 0.11%
Bitcoin Cash logo BCH $130.142969184 0.2%
EOS logo EOS $2.4402398774 0.25%
Stellar logo XLM $0.1068531733 0.42%
Tether logo USDT $1.0166585409 -0.07%
Litecoin logo LTC $30.9504760924 0.34%
Tronix logo TRX $0.0245519517 0.08%
Cardano logo ADA $0.0445328787 0.48%
IOTA logo IOT $0.3071782717 1.05%
Binance Coin logo BNB $6.1195398541 0.32%