Domen Ursic: From Hive Project to Hiveterminal: The New Brand Unveiled!

hvn hiveproject fintech cryptocurrency

Just days before the official launch of the Hiveterminal platform, which is set to change the invoice financing industry for the better, we are taking important steps towards better recognition and faster entry into the global invoice financing and blockchain industries. Naming our platform Hiveterminal was the first important step, but now, we are ready to make our next move to unify our brand and product.

As of right now, Hive Project will be known only as Hiveterminal. At the same time, the Hive Project Token (HVN) will now be written only as Hiveterminal Token (HVN). A new visual identity is being launched to go with the improved global brand. We are rounding up the rebranding of the company with a fresh website design and content.

The road we travelled under the flagship Hive Project brand has been incredible and will always remind us of what a team of highly motivated international experts can achieve if they believe in a common goal. We can be proud of our achievements so far and, just days away from the unveiling of our platform, the future is bright. To make sure our light shines even brighter, we decided to create a whole new brand. Its new visible identity will boost our recognition and make it easier to advertise to potential users in all our go-to markets at the same time.

Rebranding: From Hive Project to Hiveterminal

From a branding and advertising perspective, there has always been a problem regarding the Hive Project. There are a number of projects with the name Hive out there right now, which created confusion amongst our users and made it nearly impossible to brand. Naming our revolutionary solution Hiveterminal was the first step towards a unique and memorable solution, a “Bloomberg-like marketplace of invoices,” as our CFO Ugur Yildirim described our platform on the stage of the prestigious Benzinga awards in New York.

An in-depth analysis was performed with potential users in different go-to markets and we were happy with the possibility for brand awareness. There is also huge potential for better positioning in search engines, so, the decision was made to make Hiveterminal the official brand for our company and our product at the same time.

A new logo has been designed as well, showing fresh and unique brand features.

“The new branding of our company — the Hiveterminal — is a move towards better recognition of the Hiveterminal as a fintech company, outlining the potential for the future of invoice financing industry. I believe the timing for such a move could not be better, as we are on the brink of making one of the first use cases of blockchain adoption in the real economy!” (Jure Soklic, Hiveterminal CEO)

Effective immediately, Hive Project will be rebranded as Hiveterminal and the Hive Project Token (HVN) will be written only as Hiveterminal Token (HVN). HVN is a utility token that allows you to use the Hiveterminal as an invoice buyer or investor.

The Redesigned A User-Oriented Website

With the launch date closing in fast, all our efforts are focused on on-boarding and the scaling of the product on our first markets. With that in mind, we renewed the website, emphasizing benefits — showing how easy it is to use the Hiveterminal for invoice sellers and invoice buyers. We also made the dashboard easier to use and quickly accessible. The community-corner ( will become a subpage with all relevant information for our amazing community members, and we will add different functionalities as we go along.

With the new brand, and with the product coming soon, we are doing all we can to onboard our customers as quickly as possible and present the solution to all our target audiences. That is why our team is currently in Laško, Slovenija, on stage at the Congress of Accounting Services of Slovenia, presenting the product and functionalities to more than 300 active accounting services that are serving thousands of SMEs. We crafted an interesting partnership program to help us boost our visibility with SMEs and present them with the advantages of factoring on the Hiveterminal.

The feedback we received in the last few days has been amazing. With more than 70 accounting services entering the partnership program and presenting Hiveterminal to their clients, we are thrilled with the scaling possibilities in our first go-to market.

This is it! We are ready to take the invoice financing industry by storm with Hiveterminal, first in our native Slovenia and then in all our go-to markets.

Find out more at and register to use the Hiveterminal!

From Hive Project to Hiveterminal: The New Brand Unveiled! was originally published in Hive Project on Medium, where people are continuing the conversation by highlighting and responding to this story.

Original article was created by: Domen Ursic at

Disclaimer: This article should not be taken as, and is not intended to provide, investment advice. Please conduct your own thorough research before investing in any cryptocurrency or ICO.

Interested in Cryptocurrencies and ICO's?

Follow our telegram channel for daily cryptomarket reports!

Join @cointrends

Stay on top of Altcoins and ICO trends.

Subscribe to our free Weekly Cryptomarket report

Delivered once a week, strongly to your inbox.

Subscribe to our mailing list
November 02, 2018

Hiveterminal: A Brief from the CEO

As we have often said, making sure the foundations of one’s business are strong is what helps ensure it’s long-term success. This fact is often forgotten or overlooked in the rapidly changing blockchain-based or crypto economy. The uniqueness of a product, business model, user acquisition,...

From: HVN
October 31, 2018

Hiveterminal: Cutting-Edge Technology Solution Receiving Recognition

When we came up with the idea of a blockchain-based invoice financing platform, we knew it had the potential to become something big. Now, on the brink of the product launch, as a result of hard work over the last year we received another confirmation that our tech and business model is a...

From: HVN
October 26, 2018

Hiveterminal: Project Update

As was always the case in our past, we are not taking any shortcuts when it comes to coming out on the market with the best possible product. We are making sure everything is in line for a successful launch and the growth of our business. While the majority of companies that have carried out...

From: HVN
October 24, 2018

Hiveterminal: Not Just Crypto Hype but a Business

As is often the case with complex products, the Hiveterminal testing procedure — which is helping us ensure that we have a stable product before the launch — is taking a bit longer than anticipated. We empathize with the anticipation of our supporters, as we ourselves are eagerly...

From: HVN
October 23, 2018

Hiveterminal: Important Platform Features Explained

As internal testing moves forward, here at Hiveterminal, we are all eagerly waiting for the green light to share our amazing product with the world! We know there are a lot of people waiting for the launch, and none more enthusiastically so than the team that has lived with Hiveterminal for the...

From: HVN
October 18, 2018

Hiveterminal: Invoices bought and sold on testing environment

Our team is working around the clock with financial, accounting and legal experts from different EU countries to test every single functionality of the Hiveterminal, fixing minor issues and making sure the platform will be as smooth and user-friendly for invoice buyers and sellers.We are...

From: HVN
Upcoming ICO's
This week overview
Token Name Starts
Nodvix (NVDX) logo Nodvix (NVDX) 1 days
B21 (B21) logo B21 (B21) 2 days
Coingrid (CGT) logo Coingrid (CGT) 2 days
Empleos (PLEO) logo Empleos (PLEO) 4 days
InnovaMinex (INX) logo InnovaMinex (INX) 5 days
WHIRL (WRL) logo WHIRL (WRL) 5 days
Gturbo (GTR) logo Gturbo (GTR) 5 days
Talent Token (TLNT) logo Talent Token (TLNT) 5 days
Adab Solutions (ADAB) logo Adab Solutions (ADAB) 7 days
Cryptocurrency rates
*Last hour average price&change
Coin Name Price Hour
Bitcoin logo BTC $4528.47308186 0.84%
Ripple logo XRP $0.4404125164 1.28%
Ethereum logo ETH $132.950713691 0.9%
Bitcoin Cash logo BCH $234.692784935 1.18%
Stellar logo XLM $0.2002371386 2.8%
EOS logo EOS $3.7381407424 0.65%
Litecoin logo LTC $33.2229432996 0.72%
Tether logo USDT $0.9775314334 -0.2%
Cardano logo ADA $0.0457932818 1.31%
Monero logo XMR $67.8217953536 0.89%
Tronix logo TRX $0.0142644479 1.7%
DigitalCash logo DASH $107.374113637 0.92%