Prior to formal launch, ziftrCOINs were offered to consumers in a pre-sale which generated over US$850,000 for the company; these funds were used to fund the development of a suite of tools for merchants in the Ziftr ecosystem, including a merchant API (Ziftrpay), a dedicated digital wallet (Ziftrwallet) and an online marketplace for the altcoins (Ziftrshop).
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