ICO short overview
Social Media Market (SMT)
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Social Media Market ICO summary information

Project Description

Social Media Market is a decentralized ecosystem to discover, create, perform and analyze advertising campaigns with social media influencers across any social network. Blockchain technology will simplify incorporation between advertisers and publishers and decrease costs for all engaged parties. It will create a competitive marketplace that’s 100% safe and transparent, creating opportunities for thousands of influencers and brands all over the globe to form targeted audience exposure and engaging consumers in the most relevant way.Team:Dmitry Shyshov: CEO, Founder. Alexandra Morozova: Co-founder, Chief Marketing Officer. Anna Koval: Marketing Communications Expert. Viktor Perekhod: Business Development Manager. Maksym Churkin: Tech Lead. Social Media Market will be dividing its token sale on two phases. The first phase will be held on the 16th of November, 2017. The ICO token supply represents 80% of the total token supply, so there will be a total of 80,000,000 tokens available, for 0.00125 ETH each at the offering. The first phase is expected to end on the 20th of November, 2017.Token Reserve Split:30% Phase 1;50% Phase 2;15% Platform core functionality;05% Partners and advisors;

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SMT Latest Updates
February 23, 2018

We are in Seoul at Korea Blockchain Symposium

Today our team presented SocialMedia.Market on Korea Blockchain Symposium in Seoul! It was great opportunity to tell about our platform, to declare yourself as an international project and to attract more people attention to our service!“Thousands of people all over the world realize the...

From: SocialMedia.Market

February 22, 2018

Genuine And Useful: How To Make Your Native Ad Really Effective?

Nobody likes to be interrupted. When you read an article or watch a video it is extremely annoying when a banner ad pops up and fills the whole screen. In that moment you just want to close it as quick as possible and continue getting information. There are so many irritating advertisements that...

From: SocialMedia.Market

February 21, 2018

We are presenting SocialMedia.Market at Korea Blockchain Symposium

This Friday we will be presenting the SocialMedia.Market project at Korea Blockchain Symposium.Blockchain Symposium is a SYNCO Investment’s monthly conference, which will be held at Seoul Grand Intercontinental Parnas Hotel on February 23, 2018 starting at 2 pm.It’s the seventh conference,...

From: SocialMedia.Market

February 19, 2018

How to choose your brands ambassador

A brand ambassador is a personality with a certain amount of audience who promotes a brand and its products to their network with the goal of boosting brand awareness and increasing sales. When targeting customers and popular personalities to become brand ambassadors, it is important to define...

From: SocialMedia.Market

February 18, 2018

How to apply influencer marketing principles and boost your sales

Do you believe information that is given to you in an advertisement? Wait for a second, I’ll guess. Watching ads, you probably think: “Hey, they’ll say everything to sell their products. It could be a complete bullshit”. Yeah, everyone thinks so. People don’t believe ads anymore....

From: SocialMedia.Market

February 17, 2018

How to Integrate Influencer Marketing with Your Marketing Strategy

Influencer marketing is a buzz word for modern digital advertising. The business environment has lots in common with wildlife, where those who don’t adapt to changes — die. In the current state, influencer marketing is the most popular way to promote a brand in social media. The most...

From: SocialMedia.Market

February 16, 2018

Influencer Marketing: the future of the industry

We all must face the fact that the days when consumers trusted traditional advertisements are long gone. Nowadays, influencer marketing has indeed become the new sexy. Unlike traditional marketing tactics, influencer ads cannot be blocked, give brands eternal SEO value and targeted exposure. Due...

From: SocialMedia.Market

February 15, 2018

How to avoid the Facebook block on ICO ads?

Facebook Product Management Director Rob Leathern announced changes in company’s advertising policy. He stated, that “there are many companies who are advertising binary options, ICOs and cryptocurrencies that are not currently operating in good faith” and so, Facebook won’t be...

From: SocialMedia.Market

February 13, 2018

3 ЕТН for 3 friends! Join the SocialMedia.Market giveaway

Would you like to get 1 ЕТН to your wallet just in several minutes? Here is the opportunity for you — join our giveaway “3 ЕТН for 3 friends”.Sounds good? Here are the details. Follow these 4 easy steps and you are in!Step 1. Join our chat on Telegram. Follow the link to do...

From: SocialMedia.Market

1 ЕТН for 3 friends! Join the SocialMedia.Market giveaway

Would you like to get 1 ЕТН to your wallet just in several minutes? Here is the opportunity for you — join our giveaway “1 ЕТН for 3 friends”.Sounds good? Here are the details. Follow these 4 easy steps and you are in!Step 1. Join our chat on Telegram. Follow the link to do...

From: SocialMedia.Market

Review of SocialMedia.Market BETA. Main features and functionality

Recently we’ve launched SocialMedia.Market BETA. And now we want to share with you a full review of the platform, its main features and functionality.The screen below shows an advertiser’s interface. At the top right corner of the window there is a fullscreen-button, a settings button that...

From: SocialMedia.Market

February 12, 2018

Sub-total: Over 3 500 ETH collected for now

It’s only 4 days from start of our ICO, and we already have a lot of good news!First of all, we have collected over 3 500 ETH. An excellent indicator, right? But we can achieve more. Hard Cap is 16 000 ETH, which means we still have a lot of work and cups of coffee ahead!These results...

From: SocialMedia.Market

February 11, 2018

Meet our new advisor — Dima Zaitsev

From 2008 to 2016 Dima was deeply involved in the development of banking software for Russian and International banks.Operating his own companies, he provided market analytics services and prepares recommendations for various specific market needs.Between 2008 and 2012 he worked on the...

From: SocialMedia.Market

February 10, 2018

Meet our new advisor — Daria Generalova

Daria is one of the founders of ICOBox and a marketing, PR & communications specialist with more than 10 years of experience.With a diverse expertise in marketing (from event management to brand and marketing strategy development), Daria successfully executed a wide variety of marketing...

From: SocialMedia.Market

Creating Instagram Content Like A Pro

Instagram has shaken the social media world. Just in 7 years after its initial launch it gathered over 700 million active monthly users, while almost 250 million people scroll it every day. It is the fastest growth of the audience in the history of social media. That’s why Instagram is so...

From: SocialMedia.Market

February 09, 2018

The token sale has just started!

Follow the link below and get Social Media tokens right now: https://goo.gl/3yTysfOur token sale will last from the 9th of February till the 16th of March. The minimum contribution amount is 0,1 ETH / 250 SMTs. The maximum contribution amount — 300 ETH.TOKEN EXCHANGE RATE: 1 ETH =...

From: SocialMedia.Market

February 08, 2018

Meet our new advisor — Gabriel Zanko!

Gabriel Zanko is a fintech entrepreneur and advisor. He is the founder of MobileyourLife and is involved in the AI-Fintech space providing solutions for B2B companies.Also he is an ICO advisor in Fundraising Capital and International Business Development. Gabriel was involved as advisor in...

From: SocialMedia.Market

Brands and Influencers: examples of successful cooperation

When a brand cooperates with a popular blogger or a fancy vlogger to create an unobtrusive advertising campaign — it’s influencer marketing. Internet users don’t believe direct advertisements anymore. Ad Blockers make more than 50% of traditional ads remain unseen. So, digital...

From: SocialMedia.Market

February 07, 2018

Keith Teare has joined our advisory board!

Keith Teare is an Executive Chair of venture company Accelerated Digital Ventures, operating in the United Kingdom.Keith recently advised on the successful ICOs of ICOBox (accumulated 4000 BTC) and Crypterium (over $51 million raised).Previously he was a founder of TechCrunch and the first...

From: SocialMedia.Market

How We Might See Blockchain Used To Improve Public Safety

The blockchain is hard to ignore as nowadays almost everyone’s talking about it. That’s understandable because it has enormous power to solve business problems. It achieved prominence after it was used as a key building block of the virtual currency. The history of blockchain is short but it...

From: SocialMedia.Market

February 06, 2018

Meet Tatsunari Ono — a new advisor of SocialMedia.Market!

Tatsunari Ono has joined our advisory board! Tatsunari will hold position of a strategic advisor on investments and communications with funds. He is a businessman who is actively engaged in investment activities (investment in real estate, equity, Airbnb operations, as well as cryptocurrency),...

From: SocialMedia.Market

February 05, 2018

Meet Andrew Playford, a new advisor of SocialMedia.Market!

Meet Andrew Playford, a new advisor of SocialMedia.Market!Andrew Playford is the Senior Vice President of Operations at Sonic Foundry, Inc — a public company and the world’s leader in automated video capture solutions. Sonic Foundry’s flagship platform, Mediasite, is used by over 3,000...

From: SocialMedia.Market

February 04, 2018

Updates of Facebook algorithms: what does this mean for brands?

Why are you using Facebook, dear marketer? I’m sure that not only for the advertising. So you couldn’t have failed to notice that the last year you have seen more content created by the brands than by your friends? The founder of Facebook Mark Zuckerberg and his staff noticed that too....

From: SocialMedia.Market

February 03, 2018

Big Brother Is Watching You: Helpful Social Media Statistics in 2018

Everything that you do on social media is recorded. The time you log in, the posts you look at, the likes or shares you make, the groups you join — every move is saved, categorized, and analyzed. It would be terrifying if it wasn’t so useful for marketers and analysts. Statistics on...

From: SocialMedia.Market

February 02, 2018

Social Media Token presale is launched!

We are glad to invite all our users and investors in our presale! From the 2nd to the 9th of February you have the opportunity to buy our Social Media Tokens with a 20% bonus.During these dates the minimal contribution amount is 25 ETH. You can purchase our tokens in your personal account on...

From: SocialMedia.Market

February 01, 2018

The SocialMedia.Market BETA is live!

We are happy to share that today we have launched the SocialMedia.Market BETA! During the past several weeks our development team worked twice as hard to release the BETA on time. Check the results here: https://goo.gl/iiJ1oQ.We’d like to thank all our investors and followers for supporting...

From: SocialMedia.Market

January 31, 2018

What influencer partnership type is best for you?

In 2017 influencer marketing became one of the most popular tactics of digital advertising and it will grow exponentially in 2018. More than 60% of marketers included influencer marketing to their advertising budget. It is not a big surprise — users are tired of ads and unobtrusive...

From: SocialMedia.Market

January 30, 2018

How to protect yourself from scammers. Tips from SocialMedia.Market

Recently we have discovered scammers in our Telegram-chat, who posed as members of the SocialMedia.Market team. We consider it’s our duty to protect users from fraud, so we have prepared easy tips that will help you not to get caught in scammers toils.Password and ETH-walletSocialMedia.Market...

From: SocialMedia.Market

January 29, 2018

What are the competitive advantages of SocialMedia.Market?

Despite all the obvious benefits, the influencer marketing strategy has its own issues. Every marketer who tried to set up an influencer advertising campaign faced them and did their best to overcome them. The problems are obvious to all the participants, so different people created various...

From: SocialMedia.Market

January 27, 2018

TOP OF INSTAGRAM PHOTO INFLUENCERS

Everybody like pictures. Most of us are visual learners and prefer to get information in visual images. Since the rhythm of life fastens — we have less time for reading, so more and more people choose observing pictures instead. That’s why Instagram is so popular. What does it mean for...

From: SocialMedia.Market

January 26, 2018

Tips on content making for your brand pages

Once, when the world was young and careless we could post kittens and repost memes to make our subscribers happy. But then the reality changed, bringing a demanding audience and the tricky algorithms that make our work much harder than before.Let’s think a bit about what should we do to...

From: SocialMedia.Market

January 25, 2018

Recent publications about SocialMedia.Market

SocialMedia.market is an international project which unites brands and bloggers all over the globe. We are proud that our idea has found a response in different parts of the world and SocialMedia.Market is discussed in many languages and on lots of resources.We feel this support and continue...

From: SocialMedia.Market

January 24, 2018

How much to pay to get profit from YouTube Ads?

YouTube is extremely popular all over the world. People of all gender, ages, interests, and professions watch it every day via PC’s smartphones and tablets. Since social media are one of the most powerful tools for digital advertising — it would be unwise to ignore YouTube. A smart...

From: SocialMedia.Market

January 22, 2018

What to post on your Social Media pages?

When it comes to social media marketing, copying the experience of big brands is not always a good idea. So first you should answer the question why does your brand actually need social media? There are at least four important reasons for that:Social media is a direct way to communicate with...

From: SocialMedia.Market

January 21, 2018

Successful Marketing Strategy for Small Business

Being an owner of a business is a challenging task. You have to know everything about your product, how it is created, promoted and purchased, manage contracts with suppliers, communicate with clients, meet partners, etc. To sell something you need marketing. Your clients have to know about your...

From: SocialMedia.Market

January 20, 2018

Influencer marketing for B2B: how to leave your competitors behind

It may seem that influencer marketing for B2B is inefficient — and this statement is wrong on many levels. The truth is that all the decisions are made by people and almost everyone has a Facebook account. 98% of internet users visit YouTube at least once a year. Instagram has made 400...

From: SocialMedia.Market

January 19, 2018

SocialMedia.Market has shared the smart-contract on GitHub

Are you ready for the upcoming token sale? We have just published the smart-contract in our profile on GitHub.Our smart-contract will ensure superior security for all investors during the main phase of the SocialMedia.Market token sale. You can check the smart-contract details on the GitHub....

From: SocialMedia.Market

January 18, 2018

YouTube influencers: how to catch them all

Do you know at least one person that never watched YouTube? We don’t. Only those regions of Earth that don’t have access to the internet are completely unaware of the biggest video-sharing platform in the world.YouTube is one of the behemoths of influencer marketing. Traditional advertising...

From: SocialMedia.Market

January 17, 2018

Major changes in the token sale economy: exchange rates and token sale dates are updated

Yesterday we shared important news about the updates in the token economy on our social media channels. Here are the details on what to expect and why you will benefit from the changes.During the past several months the exchange rates for ETH and BTC (the main cryptocurrencies that we are using...

From: SocialMedia.Market

Ingredients of an Instagram Influencer Marketing Campaign

Instagram is now the real winner of the global network. Being started as a photo sharing platform now this social media is a powerful tool for earning money and getting worldwide fame. And the best way to get the most out of it is to be a famous blogger with a million-strong audience. But what...

From: SocialMedia.Market

January 15, 2018

Target Audiences and Where to Find Them?

It’s extremely costly and time-consuming to promote a product or service to every human being on the planet. A company needs to define its target audience and concentrate efforts on people who can bring sufficient profit.So, what is a target audience?Every product or service is a solution to a...

From: SocialMedia.Market

January 13, 2018

Facebook Ads Guide. Part 2.

There are several important things about Facebook promotion every social media manager has to know. We recommend paying attention to practical methods and helpful adviсes on Facebook ads creation. We divided our notes into groups so that you can check what you are doing in...

From: SocialMedia.Market

January 12, 2018

What your boss would like to know about influencer marketing

To be successful, visible and popular, a brand has to check all new trends. It is important to stay up to date and be on the same page with consumers. The freshest wave in digital advertising is influencer marketing. If you still haven’t tried influencer marketing — here are the answers...

From: SocialMedia.Market

January 11, 2018

SocialMedia.Market referral program is LIVE! Get more SMTs for your referrals

SocialMedia.Market starts a referral program! Now you can earn 5% in Social Media Tokens from every investment attracted via your referral link.So, how to join in?To become a part of our referral program you need to share your referral link with friends or followers. If any of them signs up...

From: SocialMedia.Market

January 10, 2018

Facebook Ads Guide. Part 1.

Tired of dubious results of you campaigns witt Facebook Ads? It’s time to check your Facebook strategy and see which elements could be improved. Follow our Facebook guide, compare every item with steps you have taken, refine them and reach the next level of Facebook advertising.More than two...

From: SocialMedia.Market

January 07, 2018

Blockchain as a new way to develop digital marketing

The blockchain technology is a big thing nowadays, catching attention of everyone related to the digital. The hype is so loud that it influences even those who don’t understand the point. Of course, when talking about the blockchain technology Bitcoin is the first thing to come to the mind....

From: SocialMedia.Market

January 06, 2018

Micro-influencers: where to find and how to use

When it comes to promoting and popularizing a brand, no one can meet the challenge better than social media. Customers look forward to getting a review from someone who already used a product and a recommendation from public social media person could be determinative for buying decision. In the...

From: SocialMedia.Market

January 05, 2018

How to measure influencer marketing impact?

Without the analysis of the marketing campaigns results it’s impossible to correct further strategy. And the correct metrics are essential for the campaign analysis. With banner ads and emails there are clear and understandable metrics and KPI’s. But what to do with Influencer MarketingFirst...

From: SocialMedia.Market

January 03, 2018

Why do you need YouTube marketing for your business

Video content is clearly one of the most effective marketing instruments. It is so useful nowadays that professional marketers consider Video Marketing to be the best way to reach target audience and deliver the necessary information. But why exactly do you need it for your campaigns? The vast...

From: SocialMedia.Market

December 30, 2017

Youtube influencer marketing: most effective alternatives to pre-rolls

Do you recall how you’ve searched Youtube for the latest video from your favorite band? You’ve found it, clicked on the start button — and suddenly you have to watch a short promo of the new auto or smartphone without an opportunity to skip it. Or even worse: you’re watching a...

From: SocialMedia.Market

December 28, 2017

SocialMedia.Market. Short info

SocialMedia.Market — the first decentralized marketplace connecting social media bloggers and advertisers.Solving major influencer marketing problems it will create new opportunities for content monetization, community engagement and audience exposure. New ecosystem, driven by blockchain...

From: SocialMedia.Market

December 25, 2017

5 Reasons Why Influencer Marketing is Good for Your SEO

If you run a website or write a blog then you probably know that Search Engine Optimization (SEO) is essential to help you gain traffic to your site. But did you know that influencer marketing is good for your SEO? Well targeted and constructed influencer marketing can build up high levels of...

From: SocialMedia.Market

December 24, 2017

How Much do YouTube Ads Cost?

Google owns YouTube. Therefore you advertise on YouTube using the Google AdWords network. As with any other type of Google AdWords campaign, the price of YouTube ads involves you bidding for ad placement. Therefore it is impossible to say how much YouTube ads cost definitively.Why Would You...

From: SocialMedia.Market

December 21, 2017

SocialMedia.Market closed the soft cap during the pre-ICO

SocialMedia.Market, the first decentralized influencer marketing platform has closed the soft cap during the pre-ICO. Our project has gathered 1 286.86 ЕTH and 17.67 BTC which equals to 2 014 228.92 SMTs.The SocialMedia.Market platform allows to create, launch, and analyze advertising...

From: SocialMedia.Market

December 20, 2017

INFLUENCER MARKETING CHALLENGES (PROBLEM DEFINITION)

Our team successfully launched more than 300 digital ad campaigns with different channels for 26 brands, during the last year. Of these ad campaigns, the best results were achieved by those supported by Influencer Marketing. However, this could be a misleading statistic as management of...

From: SocialMedia.Market

December 19, 2017

How will SocialMedia.Market work?

The SocialMedia.Market platform automates all business processes related to selection, creation and management of the Influencer’s marketing activities, including the distribution of financial means among the participants.The platform has a friendly and easy-to-use interface for Brands and...

From: SocialMedia.Market

December 17, 2017

SOCIALMEDIA.MARKET’S MAIN FEATURES AND BENEFITS

SocialMedia.Market will provide the following features to all platform users:SECURE TRANSACTIONSDelays or non-payments are problems typically associated with an Influencer’s platform. The advertisers and influencers have very little control over payments. In many cases, after project...

From: SocialMedia.Market

December 15, 2017

GET MEOWED! SOCIALMEDIA.MARKET REWARDS CONTRIBUTORS WITH CRYPTOKITTIES

SocialMedia.Market, the first blockchain-based influencer marketing platform, recently announced that they will reward contributors with CryptoKitties.CryptoKitties is the first crypto collectible to shake the industry. It is a blockchain-based game, which is centered around collectible,...

From: SocialMedia.Market

December 13, 2017

MOST FREQUENTLY ASKED QUESTIONS ABOUT SOCIALMEDIA.MARKET TOKEN SALE

HOW TO PARTICIPATE IN SOCIALMEDIA.MARKET CROWDSALE?The first phase of the public token sale started on DECEMBER 7, 2017, 12:00 PM PDT (-7 UTC). The token sale will last till December 21, 2017, 12:00 PM PDT (-7 UTC) or as soon as we reach the hard cap.To participate in SocialMedia.Market...

From: SocialMedia.Market

December 12, 2017

SocialMedia.Market extends the first phase of the token sale

We are happy to share that we are prolonging the first phase of the SocialMedia.Market token sale. Now the pre-ICO will end on December 21.We wanted to provide our contributors with additional opportunity to get more with their SMTs. Therefore we decided to extend the first phase of the token...

From: SocialMedia.Market

December 11, 2017

Kitties Giveaway launched

There is nothing more “social media” than feed-consuming cute cats and funny kitties. Being the first decentralized platform for influencer marketing we couldn’t miss the trend as well.So, here is the deal.We decided to bring additional cuteness for our backers and social media lovers....

From: SocialMedia.Market

INFLUENCER MARKETING. OVERVIEW AND INDUSTRY IMPACT

With digital media and social media gaining popularity with today’s consumers, new engagement strategies have also developed to help increase brand advocacy such as Influencer Marketing. Influencer Marketing, defined, is “a form of marketing in which focus is placed on influential people...

From: SocialMedia.Market

December 10, 2017

KEY INFLUENCER MARKETING UPCOMING TRENDS

With the emerging technological innovations and the power of the Generation Z connected consumers, it’s diffcult to predict what the future holds. Today, it is certain that the acceleration of changes will continue over the next few years. By referring to different studies carried out among...

From: SocialMedia.Market

MOST FREQUENTLY ASKED QUESTIONS ABOUT SOCIALMEDIA.MARKET

GENERAL QUESTIONSWHO IS AN INFLUENCER?The Influencers are social media icons with a great following and credibility given by their audience. They could be a well known celebrity or representing a certain niche. Influencers collaborate with businesses to increase brand awareness and drive sales...

From: SocialMedia.Market

December 09, 2017

ANALYSIS OF THE CURRENT STATE OF INFLUENCER MARKETING

With 86% of marketers having used this marketing strategy, Influencer Marketing saw dynamic growth in 2016. Of these marketers, 94% found Influencer Marketing effective.These analytics were compiled to understand how business to consumers (B2C) marketers are utilizing Influencer Marketing today,...

From: SocialMedia.Market

December 08, 2017

MIGRATION FROM TRADITIONAL AND DIGITAL TO INFLUENCER MARKETING

Looking at the battle of digital and traditional media over time yields some interesting results. Each year, internet users are spending consistently more time on digital media — now devoting around 50 minutes longer to this in 2016 than they were in 2012. Crucially, over this same period,...

From: SocialMedia.Market

SocialMedia.Market launched a token sale for a decentralized influencer marketing platform

On December 7, SocialMedia.Market has started the first phase of the public token sale.SocialMedia.Market is a decentralized platform, which allows to create, launch, and analyze advertising campaigns with social media influencers in a most convenient and relevant way.The SocialMedia.Market...

From: SocialMedia.Market

December 07, 2017

The token sale has started!

The SocialMedia.Market token sale has started!Today all the participants receive a 10% bonus to the purchased tokens. To join the sale please follow the link to the site and log in to your account — https://socialmedia.market/.Note that the only place, where you can contribute is your...

From: SocialMedia.Market

Analysis of SocialMedia.Market from DeCenter

The DeCenter team has prepared an analysis of our project! Read the details and take part in our token presale, which is about to end!Telegram post here: https://t.me/DeCenter/1663Analysis here: https://decenter.org/download/ru/socialmedia.pdfAnalysis of SocialMedia.Market from DeCenter was...

From: SocialMedia.Market

ICOBox becomes a tech partner of SocialMedia.Market

We are happy to announce that ICOBox has become a tech partner of SocialMedia.Market. The community has supported the project, with SocialMedia.Market becoming the winner during the voting. You can find SocialMedia.Market at the winners page here.ICOBox is the first and the biggest new...

From: SocialMedia.Market

December 06, 2017

SocialMedia.Market partners with Influencer Marketing Hub

SocialMedia.Market partners with Influencer Marketing Hub, the leading influencer marketing resource for micro-influencers, agencies, and platforms.“Our goal is to create a transparent and secure ecosystem for all the parties involved. The partnership with Influencer Marketing Hub creates...

From: SocialMedia.Market

December 05, 2017

SocialMedia.Market — Influencer Marketing Platform

The rising consumption of digital media, as a consequence of the accessibility of smart devices (IoT) and social media popularity, generated tremendous opportunities for companies to reach audiences in the online environment through digital advertising. However, there is a software haunting...

From: SocialMedia.Market

December 04, 2017

Monetizing Micro-Content: What Marketers Need To Know About Blockchain

I remember very clearly the moment in 1995 when I first saw a web page. I very quickly subscribed to a dial-up internet service and began thinking about the marketing aspects of the new technology. I sensed this would be big. More than twenty-five years later, marketing has gone through an...

From: SocialMedia.Market

November 30, 2017

Influencer marketing challenges and how the blockchain will help to overcome them

Influencer marketing has grown from a fancy way to show off into a billion dollar industry. An ability to gather and attract the audience, a power to hold followers attention and model their opinion makes influencers exceptionally effective brand representatives. For the past several years the...

From: SocialMedia.Market

November 26, 2017

Monetizing the influence

An internet user sees around 10 000 ads per day. With the growth of the smartphone usage, consumers are spending more and more time on social media channels. Yet, the popularity of ad blockers makes almost a half of direct advertisements invisible to users. Therefore, social media become the...

From: SocialMedia.Market

November 20, 2017

SocialMedia.Market updates the dates of the token sale

To offer additional security layer to our investors we are updating the dates and the conditions of the token sale.The SMT tokens will be sent to user wallets after the first phase of the token sale.The first phase of the token sale will be held on December 7, 2017, 12:00 pm GMT (1:00 pm CET)....

From: SocialMedia.Market

November 15, 2017

Successful influencer marketing campaign: KPI’s, measurement and blockchain

In a modern world, overcrowded with brands, you have to stand out to become not only visible but successful. In Lewis Carrolls “Through the looking glass, and what Alice found there” Black Queen say to Alice: “Now, here, you see, it takes all the running you can do, to keep in the same...

From: SocialMedia.Market

November 08, 2017

HOW BLOCKCHAIN TECH WILL DISRUPT INFLUENCER MARKETING

Blockchain technology is changing the way we do business as its speed, security, and ever-expanding use cases are making in-roads into industries around the world. Digital advertising — especially social media influencer marketing — is realizing the benefits of blockchain tech as...

From: SocialMedia.Market

October 17, 2017

Ad Tech vs Ad Blockers. Has the ad industry collapsed?

Efficiency… In the high-paced, low-patience world we live in today, what can truly constitute efficiency? Specifically, for the world of business and advertising — its main tool of acquiring any recognition, hence sales?That’s right, just like the last word in the sentence...

From: SocialMedia.Market