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Conceptual Model

Papyrus is a fully comprehensive and highly scalable decentralized ecosystem for digital advertising which radically improves programmatic advertising stack to provide efficient, transparent and mutually beneficial environment for users, publishers, advertisers and decentralized application (dApp) developers using blockchain architecture.

Project Description

Papyrus is a decentralized ecosystem for digital advertising. It uses decentralized real-time bidding protocol (dRTB) for ad buying, allowing participants to interact directly, skipping middlemen and their associated fees. Papyrus architecture consists of Ethereum smart contracts, scalability solutions to handle hundreds of billions of ad impressions daily and a full stack of open source components for easy integration with traditional advertising platforms. PRP is an ERC20 token based on the Ethereum blockchain used in the Papyrus ecosystem for advertiser payments, publishers Compensation for publishers and users, and more, security Proof-of-Stake deposits and governance.Team:Alexander Shvets: Product Director  Leo Eletskikh: Technology Evangelist   Elena Obukhova: Communications Director  Tanya Krishtopa: Product Manager  The Papyrus ICO will start on the 12th of October and will last until the 2nd of November or until the 5M funding cap is reached. The ICO tokens represent 80% of the total token supply and will be sold for an initial $0.8-$1 price. Users can participate in the crowdsale with BTC and ETH.Token Reserve Split :80% will be sold during TGE Round 1;20% will be allocated for an advisory board, bounty campaign, Papyrus partners, pilot integrations with ad platforms and the founding team.Papyrus features Bonus and Bounty campaigns.

Founders and Associates

Alexander Shvets -Product director

Leonid Eletskih -Technology Evangelist

Elena Obukhova -Communications Director

Tanya Krishtopa -Product Manager

Thomas Hulbert -Ecosystem Evangelist

Andrey Vlasenko -Lead Software Engineer

Alexander Kholodov -Lead Software Engineer

Alexander Telegin -Mobile Software Engineer

Igor Sokolov -Blockchain Engineer

Andrey Lyubimov -Research & Analytics

Aleksei Pupyshev -Mobile Software Engineer

Leonid Baranov -Lead Software Engineer

Vitaly Bubyakin -Frontend Developer

Vyacheslav Trofimov -Frontend Developer

Liza Solyanina -Graphic Designer

Ekaterina Bezverkhaya -Web and Graphic Designer

Shamil Valishev -Digital Marketing Manager

Nikolai Avramov -PR & Community manager

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PRP Latest Updates
January 18, 2019

Technical Roundup #17: Papyrus Network Performance Tests

PapyrusBlockedUnblockFollowFollowingJan 18Designing a highload B2B Blockchain Network is a fair challenge for our RnD department. The characteristics that may be acceptable in a B2C network turn out to be insufficient in the B2B segment, where demands on reliability, performance, data security,...

From: PRP

December 31, 2018

Papyrus TestNet Launch and 2018 Recap

PapyrusBlockedUnblockFollowFollowingDec 31, 2018While the year 2018 is reaching its end and 2019 is already looming on the horizon, we would like to wish you happy New Year and all the best!Today is the last day of 2018 and the first official day of Papyrus Testnet!Papyrus Network Testnet live...

From: PRP

December 23, 2018

From exchanging BMW’s for mining rigs to reselling them on the Internet: how the cryptocurrency…

PapyrusBlockedUnblockFollowFollowingDec 23On November 27, 2018, the bitcoin exchange rate dropped to a record low for the year — $3,700. However, just one year prior, in December 2017, the cryptocurrency was peaking at a new maximum almost every week while experts predicted the price to...

From: PRP

December 01, 2018

PPR token generation completed

As we reaching the end of November, it is time to summarize the progress we made on the technical development side and share our future plans for December.Papyrus NetworkPapyrus Network represents our vision of a scalable, efficient and reliable decentralized applications platform, compatible...

From: PRP

November 18, 2018

Papyrus PRP/PPR token policy update

PapyrusBlockedUnblockFollowFollowingNov 18Since the moment when we, the Papyrus team, first started working on our project, we have always put forth all of our passion and enthusiasm; we have been constantly pushing ourselves to the limit to realize our ideas. We do our best for our...

From: PRP

October 21, 2018

Meet Papyrus Network

PapyrusBlockedUnblockFollowFollowingOct 21It has been a while since our last development update. Despite crypto winter happening on the markets, Papyrus development team is constantly focused on building and designing of a really usable product, which will create true utility for blockchain...

From: PRP

October 05, 2018

Technical Roundup #16: First pilot!

Papyrus Channel Monitor aims at market participants who use channels for their billing settlement or validation. It is an effective user interface which allows simple monitoring of the traffic going through the channels, brings visibility for the billing processes and provides functionality to...

From: PRP

September 20, 2018

The Papyrus Team on DMEXCO 2018

September remains and has always been the biggest, the most definitive month for the digital advertising in the world. This is the time when everyone and everything come into one place to share, inspire, breathe the innovation as well as to see and fully grasp it. We have been anticipating this...

From: Papyrus

September 13, 2018

Papyrus Business Development trip to Asia: Singapore meetings and Bloconomic conference (Malaysia…

Papyrus Business Development trip to Asia: Singapore meetings and Bloconomic conference (Malaysia, Kuala Lumpur).Abeed Janmohamed, CEOIts always exciting to make another trip to the East part of the world that is driving the agenda on crypto and blockchain — The place where I have met...

From: Papyrus

September 06, 2018

The Papyrus Team goes to DMEXCO (Germany, Cologne), the Digital Marketing Expo & Conference on…

The Papyrus Team goes to DMEXCO (Germany, Cologne), the Digital Marketing Expo & Conference on September 12–13The Papyrus Roadshow continues! On September 12–13 meet the Papyrus team at DMEXCO — Digital Marketing Expo & Conference held in Cologne.Dmexco is the global business...

From: Papyrus

August 27, 2018

Eliminate current digital advertising inefficiencies with Papyrus’ blockchain

Although the digital advertising market is still growing rapidly and is expected to reach $330B net worth by 2020, it is often referred to as one of the most inefficient industries in the world. But that won’t be for long.The Papyrus team, composed of PhDs and expert engineers committed to...

From: Papyrus

August 13, 2018

Papyrus’ Business White Paper 2.0

It has been more than a year since Papyrus’ main White Paper publication in July 2017, and now the Papyrus team proudly presents a comprehensive Business White Paper 2.0.This new White Paper, aside from being the most up-to-date technology document of the entire development of the project,...

From: Papyrus

August 06, 2018

Why we had to invent our new blockchain

One may ask: Why reinventing blockchain when it is already so simple and genius in its original form? The answer may lie in the variety of fields and applications, which are yet to be fully discovered. Today, we would like to explain how we applied blockchain to the digital advertising...

From: Papyrus

July 30, 2018

Papyrus MVP and Advertising Industry Associations.

Papyrus MVP and Advertising Industry Associations. PluggedIn Roundtable and the IAB tech lab special event.The Papyrus MVP is one of the most crucial and significant stages of our project. The whole development cycle lasted more than a year, as it had begun before releasing the Initial...

From: Papyrus

July 23, 2018

Papyrus Technical Roundup #15: Kafka integration

New integrations require continuous improvement of our integration tools. High availability is also very important for software systems used in the advertising industry. With this in mind, our team has implemented the integration of Papyrus Channel Node with Apache Kafka.Apache Kafka...

From: Papyrus

July 20, 2018

Interview with Business Development Director George Odysseos

Today we are talking about the blockchain, advertising industry and Papyrus with George Odysseos, Business Development Director at Papyrus.George is CCO of YorMedia Solutions, ex-General Manager of Aloqui Limited, expert with 10 years of experience in business development within the digital...

From: Papyrus

July 16, 2018

Papyrus Business Development trip to Washington DC and New York, USA.

Abeed Janmohamed, CEOAnother airport, different airline and preceded by 2 nights on a campsite with the family — The last flight out of London to Heathrow is a touch one but gets you in ready to start the week on the Monday with as little jet lag as possible.Had a very busy week scheduled...

From: Papyrus

July 09, 2018

Papyrus Technical Roundup #14: The Dashboard

While working with large volumes of statistics, the problem of data visualization inevitably arises. Without convenient analysis and information display, these statistics are but a useless array of data.The Papyrus dashboard is a part of the system designed to simplify and automate the process...

From: Papyrus

July 06, 2018

Papyrus Official Video Release

This week went fruitful for our youtube channel with two massive new videos released: earlier on Wednesday we had the first Papyrus AMA session with CEO Abeed Janmohamed broadcast recorded, which is now available on the channel. You can watch it here:...

From: Papyrus

July 04, 2018

Papyrus live AMA #1 rewind for those who missed it!

Today at 9:00 a.m. UTC we had a great live AMA session with Papyrus CEO Abeed Janmohamed. Thanks everyone for participating, soon there will be more! We also want to give our special thanks to everyone who sent their clever and detailed questions about the project, we at Papyrus appreciate your...

From: Papyrus

June 29, 2018

Papyrus live AMA #1 with Abeed Janmohamed

This Wednesday join us on live AMA (Ask Me Anything) session with Papyrus CEO Abeed Janmohamed. Submit your questions and ideas about the project here: https://goo.gl/forms/xJFpY18oh6ANBfIl2 and contribute to the discussion!What is AMA?During the live video broadcast, a Papyrus team member will...

From: Papyrus

June 28, 2018

Latest News at Papyrus with CEO Abeed Janmohamed

Well it has been an interesting few months here at Papyrus, for those of you that don’t know I am the new CEO and have been in the role since March 2018 and we have made some very significant strides over the past few months on all fronts, from product and business development to governance...

From: Papyrus

June 25, 2018

Papyrus SVP Shirlene Chandrapal to Cannes Lions 17th — 20th June 2018

June has arrived, and I hope you are all enjoying the summer. June is also the month of Cannes Lions, the largest and most glamourous advertising event in the global calendar. Cannes Lions is a bit like the ‘Oscars’ of advertising in terms of awards and provides a huge business and...

From: Papyrus

June 22, 2018

5 Great Features of Papyrus

Year after year, more and more world-class statistics and publications appear, trying to alarm us of the deteriorating and obsolete state of the established ecosystem in the digital advertising market. Such problems as fraud, grey sector, brand safety violations, non-transparent middlemen cuts...

From: Papyrus

June 19, 2018

Papyrus and Abeed Janmohamed at World Blockchain Forum. New York, June 2018

An early morning start on a Monday is always a painful thing but when you are headed to NYC there is excitement in the air. On arrival at JFK everything runs smoothly through traffic to get to the hotel is minimal for a change — I might take this flight more often!After a short morning...

From: Papyrus

June 13, 2018

Papyrus Technical Roundup #13: Status of privacy research in Papyrus.

Papyrus’ privacy consists of two main components — state channel privacy and privacy of transactions. State channel privacy involves encryption of state channel parameters and block data. Encryption is implemented as a combination of asymmetric and symmetric algorithms. We use the...

From: Papyrus

June 05, 2018

Breaking the limits. How Papyrus eliminates the shortcomings of current blockchains

Q1 2018 has clearly shown how Blockchain-based solutions continue their shift from “the distant future” to “everyday life.” Blockchain is evidently becoming more present both in digital and real spaces, threatening to reform the traditional mutual accounting and validation systems. And,...

From: Papyrus

May 30, 2018

Papyrus trip to Korea, part II. Private pitch and special dinner for the investors.

Our Founder and СEO held the comprehensive Papyrus’ presentation for the investors during special private dinner in Seoul.Preparation and organizational moments…Networking all the time…Apply to White List to reserve your PPR tokens today. Due to limited token amount and high demand we...

From: Papyrus

May 29, 2018

Papyrus trip to Korea. Meetup for investors.

We are continuous our roadshow to tell the world about Papyrus. Our Founder and CEO are planning a series of events in different parts of the globe in the near future. This story in pictures…Apply to White List to reserve your PPR tokens today. Due to limited token amount we screen and approve...

From: Papyrus

May 22, 2018

Papyrus — The Future of Advertising

The advertising industry much like the financial markets has been through two key inflection points in the last 20 years — firstly that of digitisation in the early 2000’s and automation around 2010. The financial markets moved from floor-based trading to screen based algorithmic trading...

From: Papyrus

May 15, 2018

Papyrus Technical Roundup #12: Stability and Integration Improvement

In Papyrus we believe that such qualities as reliability and stability of the system should be proactively managed from the very beginning and not be postponed “For Later”.To ensure reliability of our MVP, Zabbix has been deployed so that our IT engineers could monitor the status of the...

From: Papyrus

May 01, 2018


Story of changing projectPapyrus is the world’s first scalable blockchain protocol for digital advertising specifically designed to fight all issues of the industry — fraud traffic, brand safety issues, excessive middleman cuts, and absence of supply chain transparency. Papyrus has...

From: Papyrus

April 23, 2018

The Papyrus Road Show

Hello everyone!! It’s been a very busy month here at Papyrus! We hired more business development and commercial team members and opened two new offices in London and New York (NY). We also started the Papyrus roadshow in early March which has meant travelling to various places around...

From: Papyrus

April 19, 2018

Papyrus Technical Roundup #11: Privacy Management

Right after the MVP launch, Papyrus started working on several major functional components:First of all, privacy management. Data security is one of our top priorities, and we have to consider various crucial aspects:Encryption should have minimum impact on the system’s performanceThe...

From: Papyrus

April 16, 2018

Attending Deconomy 2018: Learnings and Impressions from the Papyrus Team

On April 3 & 4, the Papyrus team had the pleasure to attend Deconomy 2018, the first annual blockchain forum hosted in Seoul. It was two days of continuous networking, exciting presentations, and business meetings, and Papyrus could not have missed that fantastic opportunity to learn more...

From: Papyrus

April 09, 2018

Papyrus Performance Tests

“High speed” — It’s not only the property of our team, but also of our solution. The first statement you may easily validate by yourself — just go to our gitHub and check how quickly we implement new features.To prove the second statement Papyrus do regular performance...

From: Papyrus

April 05, 2018

Papyrus Token Economy

Papyrus is an open source scalable blockchain platform designed specifically for the digital advertising market. The solution’s value proposition is to create transparency within the supply chain, decrease unfair middleman cuts and fraud and improve brand safety. Papyrus has unique features:...

From: Papyrus

March 22, 2018

Don’t Miss the Papyrus Token Sale Round 2

With the imminent release of the Papyrus MVP on Ethereum Testnet, Papyrus has reached an important milestone.We are celebrating that achievement with our second round of Token Sale, which private phase opened on March 21!The Papyrus MVP consists of a simplified ad network using proprietary...

From: Papyrus

March 15, 2018

Papyrus land new CEO

Papyrus is pleased to unveil its new Chief Executive Officer Abeed Janmohamed.Abeed brings two decades of experience to this critical role at the start of the Papyrus journey as we look to disrupt the programmatic media landscape and create the foundation and culture for the future of the...

From: Papyrus

March 12, 2018

Meet Papyrus’ Senior VP for Strategic Business Development — Shirlene Chandrapal

Papyrus is proud to announce the newest member of its executive team, Shirlene Chandrapal. She recently returned to London after four year of executive experience in New York. She joins Papyrus as Senior Vice President for strategic Business Development.Building on her degree in Engineering with...

From: Papyrus

March 08, 2018

Papyrus MVP Official Release

Papyrus is launching its MVP that consists of an advertising network using blockchain architecture to enable the transparent purchase of advertising inventory. All calculations between advertisers and publishers are controlled by smart contracts with automatic restrictions on payments depending...

From: Papyrus

February 27, 2018

Technical Roundup: stress test results

Over the last months, the dev team’s been busy coding and polishing the key components of the Papyrus ecosystem. The architecture of Papyrus is natively designed for global scaling and high productivity and to implement it, our development process includes regular performance testing to detect...

From: Papyrus

February 26, 2018

New era of contracting

The invention of the Internet led to a revolution in information exchange. It changed not only the way people communicate providing tools for text, pictures, voice, and video exchange but also became a basis for new areas of the economy such as online banking and payments, electronic shopping,...

From: Papyrus

February 21, 2018

Key trends for programmatic advertising in 2018

Programmatic advertising is a form of marketing automation that streamlines the ad buying process with data-driven, automated technology. Basically, it enables to buy and sell ad inventory through computers and algorithms and not just manually.Programmatic ad stack includes several...

From: Papyrus

February 19, 2018

Papyrus presentation at NTT Data pitching day in San Francisco

On February 8, Papyrus took part in a pitching day at Open Innovation Contest 7.0 held by NTT Data — a Japanese system integration company and a partially-owned subsidiary of Japan Telegraph and Telephone Corporation. This year the contest hosted regional semifinals in more than 10...

From: Papyrus

February 15, 2018

PRP/PPR Token conversion ratio: detailed description

As many of our early token buyers have asked about the conversion of their PPR tokens, it is now time to announce our action plan on the adjustment of the PRP/PPR conversion ratio and our upcoming second token generation event (TGE).First of all, our team is working hard right now to polish the...

From: Papyrus

February 14, 2018

Digital advertising’s new leap may be a cross-industry alliance

At first glance, it seems nearly impossible for the advertising agencies and media companies to close the gap with such giants of the industry like Facebook or Google — the last ones have stable access to a tremendous number of consumer data as well as to resources, able to manage it. The...

From: Papyrus

February 08, 2018

Transparency in paid media

The world of digital advertising has a long history of opaqueness, originating from the early days of ad networks. Ad networks acted as brokers between advertisers and publishers. Being in such a position allowed them to be as transparent or “non-transparent” as they wished. Opportunistic...

From: Papyrus

February 05, 2018

Blockchain will hit adtechs this year — or it won’t

In 2017 blockchain hit banks, it hit business, Bitcoin hit $10,000, and in its success it welcomed the masses like never before. The massive agiotage (or, as a better word, hype) around that technology skyrocketed expectations. Regarding the advertising market, the blockchain startups need to...

From: Papyrus

January 26, 2018

Programmatic needs recovery

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. “Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human...

From: Papyrus

January 22, 2018

Inconsistent metrics devastates programmatic industry: new study

In one of the previous posts we described in details the biggest threat of the internet economy — ad fraud. The problem is real and persistent, and it threatens the digital ecosystem — the very system that funds journalism, music, gaming and online information — because it...

From: Papyrus

January 05, 2018

Review for the last year and action plan for 2018

Looking back at 2017 is a great motivation for 2018. Much of the hardwork for 2018 has been laid throughout the year, which means that this new year will be even more successful.Last summer Papyrus first announced an idea to change digital advertising world and attracted $1M for initial platform...

From: Papyrus

December 22, 2017

Technical Roundup #7

During the last few recent weeks our team has been actively developing ourthe product and is almost ready to launch the first real ad purchase through the Papyrus ecosystem.We are now testing and improving the beta version of the Papyrus node. The Papyrus node is a set of components developed by...

From: Papyrus

December 15, 2017

Personal data: the fuel of today’s world

53% of Internet users in the US doubt that sharing personal data with companies will enhance user experience. It’s hard to deny the fact that personal data is becoming one of the most valuable assets in the contemporary world. Just a few decades ago it was not as important, but now personal...

From: Papyrus

December 08, 2017

What is a decentralized application?

As you know, Papyrus aims to provide an efficient, transparent, and mutually beneficial environment for users, publishers, advertisers, and decentralized applications (dApps). But we want to make sure that everyone knows what a dApp is. We would like to help you understand the emerging...

From: Papyrus

December 05, 2017

Papyrus will because know how to cope with blockchain scalability issue

It goes without saying that the blockchain is a fashionable trend in 2017. There are a lot of projects in adtech industry that aim to disrupt the way we interact with advertising. In a nutshell most of the projects claim that they will change the whole user experience regarding all the Internet,...

From: Papyrus

Papyrus will cope with blockchain scalability issue

It goes without saying that the blockchain is a fashionable trend in 2017. There are a lot of projects in adtech industry that aim to disrupt the way we interact with advertising. In a nutshell most of the projects claim that they will change the whole user experience regarding all the Internet,...

From: Papyrus

November 28, 2017

Papyrus has attended Hybrid Conf’17

Last week Alexander Shvets — Papyrus Product director, attended Hybrid Conf’17 — the biggest conference in an Intellectual advertising area. Every year Hybrid has more than 500 different representatives of technology platforms, agencies and brands. Hybrid collaborates with them in...

From: Papyrus

November 24, 2017

PRP token generation completed / future token sales update

Hello Papyrus Community!We are happy to announce that the PRP token generation is complete.Official PRP token smart contract address: 0xCB95cA62AACdc3C608aA2E78057e918a1B180616PRP token official registered information on Etherscan.io:...

From: Papyrus

November 17, 2017

Ad fraud is a huge problem for three-quarters of app marketers in Europe

Non-human traffic have spread around every corner of online world. It’s almost 40% of digital display ad impressions on “vertical-focused” websites in China that were never seen by a human, but the problem also occurred in Europe. The recent survey mentioned in eMarketer shows that ad...

From: Papyrus

November 11, 2017

Latest news on the platform development

At the moment we are working on a new specification for the Papyrus prototype.Here’s the details:  — DSP has demonstrated the ability to create campaigns through smart contracts; — We setup a scanner for our blockchain for advertisers for reviewing impressions purchase chains;...

From: Papyrus

November 06, 2017

Papyrus successfully raised $500,000 at TGE Round 1

The first Papyrus token sale, TGE Round 1, is now complete, and it was a huge success!The last few weeks have been really intense for our team. We worked 24/7 to prepare for the launch on October 12. Then, during the sale, our team went into overdrive — no, make that...

From: Papyrus

November 01, 2017


We’re thrilled to announce that Papyrus joins the IAB Tech Lab Blockchain Working Group in order to synchronize our efforts with those of other market players.The mission of the established group is to investigate the application of blockchain technology to address challenges in the digital...

From: Papyrus


It’s no secret that now in the fast-growing market of the blockchain there are many dishonest players and deceptive projects that sell air and do not have real value.We are a real project, behind which there are real and exceptional people! Papyrus is the future of the entire advertising...

From: Papyrus

October 31, 2017

Technical Roundup #6

The last couple of weeks it’s been quiet here on the surface as we were all busy working out the details of integrations with the first partners; there’s still a lot to do, and this will apparently take some time. Meanwhile we started a new stream of work, now elaborating on the so far...

From: Papyrus

October 30, 2017

Jeremy Levitan joins Papyrus advisory board

It is a pleasure to anounce that Jeremy Levitan, Director of Global Advertising Performance at Twitter, has joined our advisory board.Jeremy served as Chief Technology Officer at Avenue100 Media Solutions, Inc. Prior to joining Avenue 100, Mr. Levitan served as President of Click Harmonics, a...

From: Papyrus

October 21, 2017

Strategic partnership with FraudScore

Papyrus and FraudScore have come into an agreement on strategic partnership — FraudScore will be the first auditor connected to the Papyrus ecosystem.Papyrus is creating a transparent advertising ecosystem based on the blockchain technology, so that to ensure the lack of fraudulent...

From: Papyrus