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Papyrus ICO summary information

Conceptual Model

Papyrus is a fully comprehensive and highly scalable decentralized ecosystem for digital advertising which radically improves programmatic advertising stack to provide efficient, transparent and mutually beneficial environment for users, publishers, advertisers and decentralized application (dApp) developers using blockchain architecture.

Project Description

Papyrus is a decentralized ecosystem for digital advertising. It uses decentralized real-time bidding protocol (dRTB) for ad buying, allowing participants to interact directly, skipping middlemen and their associated fees. Papyrus architecture consists of Ethereum smart contracts, scalability solutions to handle hundreds of billions of ad impressions daily and a full stack of open source components for easy integration with traditional advertising platforms. PRP is an ERC20 token based on the Ethereum blockchain used in the Papyrus ecosystem for advertiser payments, publishers Compensation for publishers and users, and more, security Proof-of-Stake deposits and governance.Team:Alexander Shvets: Product Director  Leo Eletskikh: Technology Evangelist   Elena Obukhova: Communications Director  Tanya Krishtopa: Product Manager  The Papyrus ICO will start on the 12th of October and will last until the 2nd of November or until the 5M funding cap is reached. The ICO tokens represent 80% of the total token supply and will be sold for an initial $0.8-$1 price. Users can participate in the crowdsale with BTC and ETH.Token Reserve Split :80% will be sold during TGE Round 1;20% will be allocated for an advisory board, bounty campaign, Papyrus partners, pilot integrations with ad platforms and the founding team.Papyrus features Bonus and Bounty campaigns.

Founders and Associates

Alexander Shvets -Product director

Leonid Eletskih -Technology Evangelist

Elena Obukhova -Communications Director

Tanya Krishtopa -Product Manager

Thomas Hulbert -Ecosystem Evangelist

Andrey Vlasenko -Lead Software Engineer

Alexander Kholodov -Lead Software Engineer

Alexander Telegin -Mobile Software Engineer

Igor Sokolov -Blockchain Engineer

Andrey Lyubimov -Research & Analytics

Aleksei Pupyshev -Mobile Software Engineer

Leonid Baranov -Lead Software Engineer

Vitaly Bubyakin -Frontend Developer

Vyacheslav Trofimov -Frontend Developer

Liza Solyanina -Graphic Designer

Ekaterina Bezverkhaya -Web and Graphic Designer

Shamil Valishev -Digital Marketing Manager

Nikolai Avramov -PR & Community manager

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PRP Latest Updates
May 22, 2018

Papyrus — The Future of Advertising

The advertising industry much like the financial markets has been through two key inflection points in the last 20 years — firstly that of digitisation in the early 2000’s and automation around 2010. The financial markets moved from floor-based trading to screen based algorithmic trading...

From: Papyrus

May 15, 2018

Papyrus Technical Roundup #12: Stability and Integration Improvement

In Papyrus we believe that such qualities as reliability and stability of the system should be proactively managed from the very beginning and not be postponed “For Later”.To ensure reliability of our MVP, Zabbix has been deployed so that our IT engineers could monitor the status of the...

From: Papyrus

May 01, 2018

PAPYRUS ROADMAP

Story of changing projectPapyrus is the world’s first scalable blockchain protocol for digital advertising specifically designed to fight all issues of the industry — fraud traffic, brand safety issues, excessive middleman cuts, and absence of supply chain transparency. Papyrus has...

From: Papyrus

April 23, 2018

The Papyrus Road Show

Hello everyone!! It’s been a very busy month here at Papyrus! We hired more business development and commercial team members and opened two new offices in London and New York (NY). We also started the Papyrus roadshow in early March which has meant travelling to various places around...

From: Papyrus

April 19, 2018

Papyrus Technical Roundup #11: Privacy Management

Right after the MVP launch, Papyrus started working on several major functional components:First of all, privacy management. Data security is one of our top priorities, and we have to consider various crucial aspects:Encryption should have minimum impact on the system’s performanceThe...

From: Papyrus

April 16, 2018

Attending Deconomy 2018: Learnings and Impressions from the Papyrus Team

On April 3 & 4, the Papyrus team had the pleasure to attend Deconomy 2018, the first annual blockchain forum hosted in Seoul. It was two days of continuous networking, exciting presentations, and business meetings, and Papyrus could not have missed that fantastic opportunity to learn more...

From: Papyrus

April 09, 2018

Papyrus Performance Tests

“High speed” — It’s not only the property of our team, but also of our solution. The first statement you may easily validate by yourself — just go to our gitHub and check how quickly we implement new features.To prove the second statement Papyrus do regular performance...

From: Papyrus

April 05, 2018

Papyrus Token Economy

Papyrus is an open source scalable blockchain platform designed specifically for the digital advertising market. The solution’s value proposition is to create transparency within the supply chain, decrease unfair middleman cuts and fraud and improve brand safety. Papyrus has unique features:...

From: Papyrus

March 22, 2018

Don’t Miss the Papyrus Token Sale Round 2

With the imminent release of the Papyrus MVP on Ethereum Testnet, Papyrus has reached an important milestone.We are celebrating that achievement with our second round of Token Sale, which private phase opened on March 21!The Papyrus MVP consists of a simplified ad network using proprietary...

From: Papyrus

March 15, 2018

Papyrus land new CEO

Papyrus is pleased to unveil its new Chief Executive Officer Abeed Janmohamed.Abeed brings two decades of experience to this critical role at the start of the Papyrus journey as we look to disrupt the programmatic media landscape and create the foundation and culture for the future of the...

From: Papyrus

March 12, 2018

Meet Papyrus’ Senior VP for Strategic Business Development — Shirlene Chandrapal

Papyrus is proud to announce the newest member of its executive team, Shirlene Chandrapal. She recently returned to London after four year of executive experience in New York. She joins Papyrus as Senior Vice President for strategic Business Development.Building on her degree in Engineering with...

From: Papyrus

March 08, 2018

Papyrus MVP Official Release

Papyrus is launching its MVP that consists of an advertising network using blockchain architecture to enable the transparent purchase of advertising inventory. All calculations between advertisers and publishers are controlled by smart contracts with automatic restrictions on payments depending...

From: Papyrus

February 27, 2018

Technical Roundup: stress test results

Over the last months, the dev team’s been busy coding and polishing the key components of the Papyrus ecosystem. The architecture of Papyrus is natively designed for global scaling and high productivity and to implement it, our development process includes regular performance testing to detect...

From: Papyrus

February 26, 2018

New era of contracting

The invention of the Internet led to a revolution in information exchange. It changed not only the way people communicate providing tools for text, pictures, voice, and video exchange but also became a basis for new areas of the economy such as online banking and payments, electronic shopping,...

From: Papyrus

February 21, 2018

Key trends for programmatic advertising in 2018

Programmatic advertising is a form of marketing automation that streamlines the ad buying process with data-driven, automated technology. Basically, it enables to buy and sell ad inventory through computers and algorithms and not just manually.Programmatic ad stack includes several...

From: Papyrus

February 19, 2018

Papyrus presentation at NTT Data pitching day in San Francisco

On February 8, Papyrus took part in a pitching day at Open Innovation Contest 7.0 held by NTT Data — a Japanese system integration company and a partially-owned subsidiary of Japan Telegraph and Telephone Corporation. This year the contest hosted regional semifinals in more than 10...

From: Papyrus

February 15, 2018

PRP/PPR Token conversion ratio: detailed description

As many of our early token buyers have asked about the conversion of their PPR tokens, it is now time to announce our action plan on the adjustment of the PRP/PPR conversion ratio and our upcoming second token generation event (TGE).First of all, our team is working hard right now to polish the...

From: Papyrus

February 14, 2018

Digital advertising’s new leap may be a cross-industry alliance

At first glance, it seems nearly impossible for the advertising agencies and media companies to close the gap with such giants of the industry like Facebook or Google — the last ones have stable access to a tremendous number of consumer data as well as to resources, able to manage it. The...

From: Papyrus

February 08, 2018

Transparency in paid media

The world of digital advertising has a long history of opaqueness, originating from the early days of ad networks. Ad networks acted as brokers between advertisers and publishers. Being in such a position allowed them to be as transparent or “non-transparent” as they wished. Opportunistic...

From: Papyrus

February 05, 2018

Blockchain will hit adtechs this year — or it won’t

In 2017 blockchain hit banks, it hit business, Bitcoin hit $10,000, and in its success it welcomed the masses like never before. The massive agiotage (or, as a better word, hype) around that technology skyrocketed expectations. Regarding the advertising market, the blockchain startups need to...

From: Papyrus

January 26, 2018

Programmatic needs recovery

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. “Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human...

From: Papyrus

January 22, 2018

Inconsistent metrics devastates programmatic industry: new study

In one of the previous posts we described in details the biggest threat of the internet economy — ad fraud. The problem is real and persistent, and it threatens the digital ecosystem — the very system that funds journalism, music, gaming and online information — because it...

From: Papyrus

January 05, 2018

Review for the last year and action plan for 2018

Looking back at 2017 is a great motivation for 2018. Much of the hardwork for 2018 has been laid throughout the year, which means that this new year will be even more successful.Last summer Papyrus first announced an idea to change digital advertising world and attracted $1M for initial platform...

From: Papyrus

December 22, 2017

Technical Roundup #7

During the last few recent weeks our team has been actively developing ourthe product and is almost ready to launch the first real ad purchase through the Papyrus ecosystem.We are now testing and improving the beta version of the Papyrus node. The Papyrus node is a set of components developed by...

From: Papyrus

December 15, 2017

Personal data: the fuel of today’s world

53% of Internet users in the US doubt that sharing personal data with companies will enhance user experience. It’s hard to deny the fact that personal data is becoming one of the most valuable assets in the contemporary world. Just a few decades ago it was not as important, but now personal...

From: Papyrus

December 08, 2017

What is a decentralized application?

As you know, Papyrus aims to provide an efficient, transparent, and mutually beneficial environment for users, publishers, advertisers, and decentralized applications (dApps). But we want to make sure that everyone knows what a dApp is. We would like to help you understand the emerging...

From: Papyrus

December 05, 2017

Papyrus will cope with blockchain scalability issue

It goes without saying that the blockchain is a fashionable trend in 2017. There are a lot of projects in adtech industry that aim to disrupt the way we interact with advertising. In a nutshell most of the projects claim that they will change the whole user experience regarding all the Internet,...

From: Papyrus

Papyrus will because know how to cope with blockchain scalability issue

It goes without saying that the blockchain is a fashionable trend in 2017. There are a lot of projects in adtech industry that aim to disrupt the way we interact with advertising. In a nutshell most of the projects claim that they will change the whole user experience regarding all the Internet,...

From: Papyrus

November 28, 2017

Papyrus has attended Hybrid Conf’17

Last week Alexander Shvets — Papyrus Product director, attended Hybrid Conf’17 — the biggest conference in an Intellectual advertising area. Every year Hybrid has more than 500 different representatives of technology platforms, agencies and brands. Hybrid collaborates with them in...

From: Papyrus

November 24, 2017

PRP token generation completed / future token sales update

Hello Papyrus Community!We are happy to announce that the PRP token generation is complete.Official PRP token smart contract address: 0xCB95cA62AACdc3C608aA2E78057e918a1B180616PRP token official registered information on Etherscan.io:...

From: Papyrus

November 17, 2017

Ad fraud is a huge problem for three-quarters of app marketers in Europe

Non-human traffic have spread around every corner of online world. It’s almost 40% of digital display ad impressions on “vertical-focused” websites in China that were never seen by a human, but the problem also occurred in Europe. The recent survey mentioned in eMarketer shows that ad...

From: Papyrus

November 11, 2017

Latest news on the platform development

At the moment we are working on a new specification for the Papyrus prototype.Here’s the details:  — DSP has demonstrated the ability to create campaigns through smart contracts; — We setup a scanner for our blockchain for advertisers for reviewing impressions purchase chains;...

From: Papyrus

November 06, 2017

Papyrus successfully raised $500,000 at TGE Round 1

The first Papyrus token sale, TGE Round 1, is now complete, and it was a huge success!The last few weeks have been really intense for our team. We worked 24/7 to prepare for the launch on October 12. Then, during the sale, our team went into overdrive — no, make that...

From: Papyrus

November 01, 2017

PAPYRUS STARTS PARTICIPATING IN THE IAB TECH LAB

We’re thrilled to announce that Papyrus joins the IAB Tech Lab Blockchain Working Group in order to synchronize our efforts with those of other market players.The mission of the established group is to investigate the application of blockchain technology to address challenges in the digital...

From: Papyrus

THE TEAM OF EXCEPTIONAL TALENTS

It’s no secret that now in the fast-growing market of the blockchain there are many dishonest players and deceptive projects that sell air and do not have real value.We are a real project, behind which there are real and exceptional people! Papyrus is the future of the entire advertising...

From: Papyrus

October 31, 2017

Technical Roundup #6

The last couple of weeks it’s been quiet here on the surface as we were all busy working out the details of integrations with the first partners; there’s still a lot to do, and this will apparently take some time. Meanwhile we started a new stream of work, now elaborating on the so far...

From: Papyrus

October 30, 2017

Jeremy Levitan joins Papyrus advisory board

It is a pleasure to anounce that Jeremy Levitan, Director of Global Advertising Performance at Twitter, has joined our advisory board.Jeremy served as Chief Technology Officer at Avenue100 Media Solutions, Inc. Prior to joining Avenue 100, Mr. Levitan served as President of Click Harmonics, a...

From: Papyrus

October 21, 2017

Strategic partnership with FraudScore

Papyrus and FraudScore have come into an agreement on strategic partnership — FraudScore will be the first auditor connected to the Papyrus ecosystem.Papyrus is creating a transparent advertising ecosystem based on the blockchain technology, so that to ensure the lack of fraudulent...

From: Papyrus