ICO short overview
Props (PROPS)
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Props ICO summary information

Project Description

PROPS is a decentralized digital media network that rewards its users, content creators and developers, based on their contribution to the growth of the network.

The PROPS token is an ERC20 compliant token in the Ethereum blockchain and is to be used in their platform as a currency.


  • Adi Sideman: Founder and CEO. 
  • Yonatan Sela: Chief Business Officer. 
  • Eran Kalmanson: Chief Technology Officer. 
  • Ben Perper: Director of Product and Business Intelligence. 

PROPS by YouNow will be holding its ICO on December 11, 2017. The ICO token supply represents 20% of the total token supply, so there will be a total of 200,000 tokens available, for 0.12 USD each at the offering. The ICO funding target is 25,000,000 USD, the funding cap is 25,000,000 USD and is expected to end on December 21st, 2017 or when the funding cap is reached. Any unsold/remaining tokens will be burned.


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*Disclaimer: This data should not be taken as, and is not intended to provide, investment advice. Please conduct your own thorough research before investing in any cryptocurrency/cryptotoken or ICO.
PROPS Latest Updates
November 08, 2018

WTF is A Social Game Show?

Game shows are more fun together. Be it trivia, Family Feud or Name That Tune, it gets better when you play it with friends. There is a lot of (justified) excitement about interactive game shows on mobile these days (think HQ), but we believe these games stay fresh over time if they’re played...


October 05, 2018

Connecting your Rize account to YouNow

Rize and YouNow are joining forcesThe newly upgraded YouNow app will incorporate many of Rize’s most valued features and infrastructure — multi-user interactivity, the ability to gift anyone in the app, next-day earnings, crypto-rewards and more — and enable a cohesive experience...


YouNow App & Community Are Joining the Props Network

A year and a half ago, YouNow began building the Props Network to empower content creators and social media users. Since publicly announcing the project in September 2017, we have developed and introduced our unique low-latency many-to-many video infrastructure, designed a crypto-reward system,...


Crypto Dialectics: Building consumer apps on nascent infrastructure

The prevailing thesis in blockchain is that we are in the infrastructure phase. In short, the thesis says that Web 3.0 infrastructure is not yet in place for effective consumer-facing apps to evolve. The compelling logic compares this to the way Instagram or Uber could not emerge on your old...


September 07, 2018

An Overview of Props in a Multi-App World

Now that WTF, the second Props App, is live, it’s a good opportunity to talk about how Props will work across multiple apps. In doing so, we’ll see some of the open source tools we recently released (PropsKit and Props Sentinel) in action, and better understand how it all fits into...

From: Props Project

Introducing WTF

From tweets to snaps to livestreams, we have seen social media content evolve over the years to be increasingly mobile, participatory, and empowering. Based on these trends, it’s no surprise that experiences like HQ and Facegame recently emerged — they are mobile-first, encourage live...

From: Props Project

August 01, 2018

Introducing PROPS Sentinel

An overarching theme to everything we do at PROPS is making blockchains more accessible. Not only do we need to make it simple for users, but if we want to grow a strong network, we also need to make it simple for developers. Interacting with blockchains requires an entirely different approach...

From: PROPS Project

June 27, 2018

Blockchained Melody: A Musician’s Hopes for Decentralisation

Imagine you’re a musician playing in the streets of London. The streets are bustling with people going about their day. Some stop to listen and others drop a little something in your tip jar as they run for the last train. You acknowledge them with a nod, a smile or even a conversation and...

From: Emma McGann

June 20, 2018

YouTube superstars Dan and Phil, the newest creators to Rize Up!

We strive to create a decentralized digital media network by leveraging the latest in video and blockchain technology. PROPS enables users to create unique video experiences, and ensure that they’re compensated in proportion to the value they drive to the network. We are honored to have...

From: PROPS Project

June 13, 2018

Introducing PropsKit SDK

We’ve spent several months building out the first pieces of the PROPS Protocol. Over the next few weeks and going forward, we will gradually share more details on how the protocol works, what we’ve already built, and what’s coming soon. Today, we’ll discuss PropsKit, the client SDK for...

From: PROPS Project

June 07, 2018

The Creative Crypto on Rize: Blockchain, Bourbon, and Sober Reflections

Illustrations by artist Zsolt VidakHello PROPS community! We’re Michael and Kirk from the “Blockchain & Bourbon” weekly show on Rize and the founding members of the Sndbox incubator and The Creative Crypto magazine. As creatives at heart, we are excited to share our experiences today...

From: Sndbox

May 31, 2018

Content Creators: Rize Up! Crypto Earnings in Rize

Growing up, we’re told, “if you work hard, you can change the world.” But for all our talk of individual autonomy, we struggle against a system built to sustain those already in power. The very structures that individuals try to challenge benefit from and deliberately reinforce the status...

From: PROPS Project

April 25, 2018

Video Killed the Radio Star. What Kills the Movie Star?

Technology Defines Our Content FormatsWhy do Polaroid photos have white rectangular borders, pop songs run about 3 minutes in length, and television shows play out in episodes? Photography, music, and video serve the same need — the human desire to create and express oneself — but...

From: Kevin DK Lee

April 04, 2018

The creators who helped raise Rize

At PROPS, we aspire to empower platform contributors. Accordingly, we constantly seek to incorporate real feedback and product suggestions from our stakeholders.Content creators, in particular, have contributed impactful and inspiring reflections and recommendations throughout our development of...

From: PROPS Project

March 13, 2018

Using Design to Empower Every User on a Live Video App

The YouNow team has been innovating in the live video space for six years. Initially, the team pioneered a mobile-first, two-sided virtual economy that allows users to give virtual goods to broadcasters. It compensated and highlighted the lives of social media stars like no other platform could....

From: PROPS Project

March 07, 2018

What livestream stars are saying about the Rize beta app

Since the public release of the Rize beta app, we’ve heard some amazing feedback from the creator community. These performers breathe live content, and they’ve figured out how to build and engage an audience looking for a different kind of interactive social experience. Here’s what they...

From: PROPS Project

March 06, 2018

PROPS Updates: Rize Launch, PROPS Platform Progress & Token Distribution

Rize and the PROPS Platform progressWe are delighted to share that the Rize beta app, the first app on the PROPS ecosystem, launched publicly on February 22. Rize is currently attracting thousands of new users to the platform each day, and feedback has been phenomenal. Social media stars like...

From: PROPS Project

February 26, 2018

Rize Up

Many years ago, I stumbled upon a relatively new service called YouTube. In the beginning, YouTube was primarily a destination for watching cats and fail videos, but I quickly noticed a new trend occurring. People began putting themselves in front of the camera. Some of these characters took a...

From: Oli White

February 23, 2018

Rize beta is now available on iTunes and Google Play

Rize, the first app on the PROPS ecosystem, is now available in public beta. You can find it on iTunes and Google Play. Be one of the first to join the Rize community, where everyone who contributes to the growth of the ecosystem is rewarded with Tokens that provide users a real stake in the...

From: PROPS Project

February 05, 2018

ERC865: Pay transfer fees with tokens instead of ETH

We designed the PROPS ecosystem with a mainstream audience in mind, and quickly recognized that Ether gas fees would prove confounding to many users. Not only would we be introducing users to PROPS — likely their first crypto-holding — but we would also need to explain that they need...

From: Peter Watts

January 19, 2018

Crypto Horses and the Market Cart

Will blockchain’s real-world applications live up to market expectations in 2018?This past year the broader tech community has become increasingly convinced that the impact of blockchain and “money as code” on society is going to be fundamental. Crypto brings the promise of breaking...

From: Yonatan Sela

January 17, 2018

How to Set up an ERC-20 Compatible Wallet

PROPS is one of the first consumer-facing crypto projects in the market. We understand that many of those who participated in the PROPS token sales are new to crypto, and thus new to the concept of a wallet.In order to receive PROPS, everyone who participated in our SAFT, CoinList, or Republic...

From: PROPS Project

January 15, 2018

PROPS Rize app beta access, token distribution and more

We are proud of all that our team and community accomplished in 2017. In 2018, we will work together to introduce PROPS to millions of users and we are excited to work hand-in-hand with you — over 1,700 investors, thousands of creators and 15,000 whitelisted and waitlisted...

From: PROPS Project

December 22, 2017

PROPS Token Sales Sell Out

We are thrilled to announce that our sales on both Republic Crypto and CoinList were oversubscribed and closed early. Over 1,700 institutions and individuals participated in the PROPS Token Sales.We have set out to create a decentralized digital media ecosystem that empowers users, developers...

From: PROPS Project

December 08, 2017

Deep dive in Smart contracts: Journal de Bord

I had the opportunity to join YouNow a few months before the team committed to building PROPS. At that time, the engineering team had years of experience building and scaling a many-to-many video solution. Somehow, when the team sat down and heard, “Thank you, it’s time to rebuild...

From: Ludovic Galabru

December 05, 2017

Designing a simple and secure Ethereum wallet for the masses

(and why mnemonic seed phrases are a security hole)Today, there are two extremes when it comes to holding cryptocurrencies. On one hand, there is the bank-like approach of Coinbase, which takes full custody of funds. While this has clear advantages in user experience, there are large regulatory...

From: Peter Watts

September 25, 2018 22:07

"Crypto Talks" on Rize: Alastair & Christopher Berg

"Crypto Talks" every Friday on Rize
Available on iTunes and Google Play

Hosts: Jake Brukhman (Co-Founder, Managing Director, & CEO of CoinFund)
Guests: Alastair Berg and Christopher Berg

September 07, 2018 20:11

Introducing WTF

Introducing WTF, the daily pop culture game show that you can play in teams and win real cash prizes, in cryptocurrency.

Download on iTunes today:

Follow our socials:

Part of the Props ecosystem:

August 20, 2018 01:20

"Crypto Talks" on Rize: Meher Roy (Chorus One, Epicenter)

"Crypto Talks" every Friday on Rize
Available on iTunes and Google Play

Hosts: Jake Brukhman (Co-Founder, Managing Director, & CEO of CoinFund)
Guest: Meher Roy (Chorus One, Epicenter)

August 15, 2018 15:01

"Crypto Talks" on Rize: Devin Finzer (Open Sea)

"Crypto Talks" every Friday on Rize
Available on iTunes and Google Play

Hosts: Jake Brukhman (Co-Founder, Managing Director, & CEO of CoinFund)
Guest: Devin Finzer (Open Sea)

August 06, 2018 20:51

"Crypto Talks" on Rize: Jordan Clifford (Scalar Capital)

"Crypto Talks" every Friday on Rize
Available on iTunes and Google Play

Hosts: Jake Brukhman (Co-Founder, Managing Director, & CEO of CoinFund)
Guest: Jordan Clifford (Scalar Capital)

July 31, 2018 21:05

"Crypto Talks" on Rize: Raffi Sapire (Livepeer)

"Crypto Talks" every Friday on Rize
Available on iTunes and Google Play

Hosts: Jake Brukhman (Co-Founder, Managing Director, & CEO of CoinFund)
Guest: Raffi Sapire (Livepeer)

July 23, 2018 14:39

"Crypto Talks" on Rize: Renat Khasanshyn (Etherisc)

"Crypto Talks" every Friday on Rize
Available on iTunes and Google Play

Hosts: Jake Brukhman (Co-Founder, Managing Director, & CEO of CoinFund)
Guest: Renat Khasanshyn (Etherisc)

July 16, 2018 16:28

"Crypto Talks" on Rize: Will Martino (Kadena)

"Crypto Talks" every Friday on Rize
Available on iTunes and Google Play

Hosts: Jake Brukhman (Co-Founder, Managing Director, & CEO of CoinFund)
Guest: Will Martino (Kadena)

June 20, 2018 18:22

"Crypto Talks" on Rize: Katherine Wu (Messari)

"Crypto Talks" every Friday on Rize
Available on iTunes and Google Play

Hosts: Jake Brukhman (Co-Founder, Managing Director, & CEO of CoinFund)
Guest: Katherine Wu (Director of Business Development, Messari)

June 05, 2018 20:14

"Crypto Talks" on Rize: Will Harborne & Chris DeLuca (Ethfinex)

"Crypto Talks" every Friday on Rize
Available on iTunes and Google Play

Hosts: Jake Brukhman (Co-Founder, Managing Director, & CEO of CoinFund)
Guest: Will Harborne & Chris DeLuca (Ethfinex)