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Play 2 Live (LUC)
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Play 2 Live ICO summary information

Project Description

Driven by blockchain technology, Play2Live creates an ecosystem for streamers, viewers, tournament organizers, and product/service partners. Play2Live introduces a unique mixture of 15 interactive features and monetizing tools for the users of the platform versus 4-5 available on the existing solutions. Play2Live allows viewers to earn a token reward by just watching gaming streams, sharing internet channel via P2P CDN service, enabling advertising and much more. Streamers can fine-tune the properties of the economy between them and the users. The utility token (Level Up Coin) is a fuel that allows for this degree of heightened interaction.


  • Alexey Burdyko: CEO.
  • Dmitry Kochnev: COO.
  • Inna Moroz: CBDO.
  • Peidy Hung: BDD Asia.
  • Orhan Zeynalli: Blockchain CTO.
  • Alexey Kuznetsov: Lead Developer Streaming Core.

Play2Live will be holding its ICO on the 12th of February, 2018. The ICO token supply represents 62.5% of the total token supply, so there will be a total of 818,000,000 tokens available, for $0.05 each at the offering. The ICO funding target is 3,000,000 USD, the funding cap is 30,000,000 USD and is expected to end on the 5th of March, 2018 or when the funding cap is reached.

Token Reserve Split (XX%):

  • Reserve fund (11.1%);
  • Founders and project team (10.4%);
  • Partners of the project (7.8%)
  • Advisory Board (7.2%)
  • Bounty campaign (1%)

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*Disclaimer: This data should not be taken as, and is not intended to provide, investment advice. Please conduct your own thorough research before investing in any cryptocurrency/cryptotoken or ICO.
LUC Latest Updates
August 30, 2018

The future of eSports: schools, universities and long-term careers

While pundits debate on whether eSports is actually a sport and others bemoan its corrupting influence, schools and universities around the world are offering degrees, diplomas and scholarships and developing hi-tech curriculum material for the business of eSport, the design and development of...

From: Play2Live

August 23, 2018

Organizing eSports tournaments — a definite use-case for blockchain

I was researching ways to organize an eSports tournament and realized how this was yet another “use case” for blockchain technology.As gaming and eSports grow in popularity, so the number of tournaments grows. They might not all be the size of a DOTA2 International, but without the smaller...

From: Play2Live

August 16, 2018

How to set up a gaming channel: great ideas, tips and advice

If you want to set up a gaming channel, you could be excused for feeling somewhat overwhelmed.Here are some stats for YouTube:· 1.3 billion people watch YouTube· 400 hours of video are loaded every minute· 5 billion videos are watched on YouTube every day· Approximately 20% of the people...

From: Play2Live

August 09, 2018

Play2Live provides blockchain solutions for eSports gambling

Betting and gambling are controversial. Equally, betting and gambling on sports and eSports are controversial.Play2Live is a blockchain-driven platform for gaming and eSports. It has many unique features. One of them is a component for betting and gambling. So it is caught up in this...

From: Play2Live

August 02, 2018

Play2Live in Asia — an overview of gambling regulations in 12 Asian countries (Part 4)

Play2Live (P2L) is the first blockchain-based streaming platform for gaming and eSports. Following a successful ICO, it is now embarking on a marketing campaign and is considering its options for expansion into Asia.In earlier parts of this 4-part series on Play2Live in Asia, we considered...

From: Play2Live

July 26, 2018

Play2Live in Asia — approach to cryptocurrencies in 12 Asian countries (Part 3)

Play2Live is a startup company, setting up a blockchain-based streaming platform for gaming and eSports. As part of the rollout of its roadmap, it is considering expanding into Asia.In Part 1 of this series, which looked at major trends in gaming and eSports in Asia, it was concluded that...

From: Play2Live

July 19, 2018

Play2Live in Asia — understanding gaming in 12 Asian countries (part 2)

This article is part 2 of a series looking at whether Play2Live should consider expanding its streaming platform into the Asian market.Part 1 looked at three major trends in Asia — the shift to mobile, the growth of eSports and the importance of casual and social gaming in Asia. The...

From: Play2Live

July 12, 2018

Play2Live in Asia — significant trends in gaming and eSports (part 1)

Play2Live (P2L) is the first decentralized streaming platform for gaming and eSports. Following a very successful ICO where it reached its hard cap goal, Play2Live is now working at rolling out its roadmap.An important part of this is marketing, and decisions must be made about where to give...

From: Play2Live

July 05, 2018

Play2Live and cryptocurrencies — a potentially powerful combination

Play2Live is a streaming platform for gaming and eSports. What sets it apart from current platforms such as market-leaders Twitch and YouTube is that it is blockchain-based, and all transactions on the platform will be paid for with its internal token, the LUC.The success of the platform...

From: Play2Live

June 26, 2018

A 2018 update on trends in eSports

It started as arcade games in California in the 1980’s. Today, competitive gaming, or eSports, has evolved into something quite astonishing. It has an estimated 250 million players, more than several of the traditional Olympic sports federations combined, and second only to soccer as a global...

From: Play2Live

June 15, 2018

Play2Live turns promises to streamers into viable options

Being paid to do what we love to do is surely everyone’s wish! And that is certainly true in the sports world, whether your sport is soccer, tennis, golf or video gaming!While there are multiple examples of sportsmen and women making a living from traditional sports, there is a question about...

From: Play2Live

June 04, 2018

Competitiveness in the digital age- how ready is Play2Live? (Part 4)

In our previous 3 articles in this series on competitiveness, we looked at some of the measures of competitiveness, and at how well Play2Live, a startup in the gaming and eSport field, is positioned to break into these markets.Part 1 considered traditional measures. Parts 2 and 3 looked at...

From: Play2Live

May 28, 2018

Competitiveness in the digital age- how ready is Play2Live? (Part 3)

Play2Live is a start-up in the gaming and eSports streaming arena.In Parts 1 and 2 of this series we looked at how well Play2Live was positioned to break into the fairly saturated market of gaming and eSports against traditional criteria for competitiveness and against emerging criteria for...

From: Play2Live

May 17, 2018

Competitiveness in the digital age- how ready is Play2Live? (Part 2)

Play2Live is a start-up in the gaming and eSports streaming arena. It recently achieved its hard cap goal during an ICO and is now actively pursuing the steps in its roadmap.In Part 1 of this series[1] we looked at how well Play2Live was positioned to break into the fairly saturated market of...

From: Play2Live

May 14, 2018

Competitiveness in the digital age- how ready is Play2Live? (Part 1)

Play2Live is a start-up in the gaming and eSports streaming arena. It has successfully completed an ICO, raising its hard cap of $30 million. So, it has the funds to convert its technical ideas into reality and a beta version is due in July 2018. Its whitepaper predicts 10 million monthly active...

From: Play2Live

May 07, 2018

Play2Live is in a tremendous position to exploit the trend to VOD

To say that consumers have moved to VOD is perhaps an understatement. It might be more accurate to say that there’s a landslide.And Play2Live is a gaming and eSports streaming company perfectly positioned to ride the wave of this huge trend.This article aims to explain some of the technical...

From: Play2Live

April 26, 2018

New Era of Commercials: How Technology Has Changed Advertising Forever

By Richard KasteleinRichard Kastelein, Adviser of P2L, Publisher, Entrepreneur, Tokenomist.Historically, technological progress shaped the way individuals are exposed to new information. It all started with the good old print press, then shifted to the radio, then to the television, and in 21st...

From: Play2Live

April 13, 2018

Play2Live shows how to use P2P CDN for superior streaming results

Online videos, video on demand (VOD), Over the Top (OTT) services, video streaming — these are the new buzzwords as we have shifted to a “video first” world. Cisco predicts that by 2021 a million minutes of video content will cross the network every second! It’s said that more video...

From: Play2Live

February 15, 2018

Tokenization in eSports — do mass offerings lowering quality?

The success of platforms such as Twitch.tv has spawned a new market of live streaming and further generated interest in the development of the eSports industry. With this has come an increase in tokenized and blockchain based platforms for eSports, but has that quantity come at the expense...

From: Play2Live

Tokenization in eSports — do mass offerings lower quality?

The success of platforms such as Twitch.tv has spawned a new market of live streaming and further generated interest in the development of the eSports industry. With this has come an increase in tokenized and blockchain based platforms for eSports, but has that quantity come at the expense...

From: Play2Live

February 08, 2018

In a competitor analysis, Play2Live shows why it is the foremost streaming platform in the world

The gaming industry is BIG BUSINESS and growing. It is predicted to reach $115 billion by 2018 and $130 billion by 2020. Video gaming is the biggest entertainment industry in the world, and eSports viewership has overtaken viewership of traditional sports. It is, after soccer, also the biggest...

From: Play2Live

February 02, 2018

Understanding the token economy of Play2Live

We realise not all our potential investors have the time to read our 72-page Whitepaper, so we are continuing our series of small articles here on our Medium blog to help summarise, elucidate and highlight certain important aspects of Play2Live.Play2Live and eSportsThe eSports arena is one of...

From: Play2Live

January 29, 2018

Play2Live token sale — all the reasons why investors should be interested

There are risks associated with investing into token sales. However, there are also risks in investment funds, and in venture capital and angel investments. In fairness, the advice you would give to potential investors in token sales is not too different from the advice you would give to...

From: Play2Live

January 18, 2018

To blockchain or not to blockchain — that is the question

With apologies to William Shakespeare and Hamlet, “To blockchain or not to blockchain really is the question.”Blockchain hype abounds, with promises that it will disrupt everything and that it is the panacea for everything!Sceptics and naysayers are just as vocal. One strong opinion is that...

From: Play2Live

January 05, 2018

Token liquidity — the key to success for blockchain start-ups

For the past few years just indicating that you were in the blockchain space was enough to raise funds. Vague promises of “X on the blockchain” or “a decentralized Y” were enough to raise millions via ICOs. Millions of dollars continue to be raised via ICOs, but the investor environment...

From: Play2Live

December 28, 2017

Play2Live’s unique P2P CDN solution to the challenge of Internet speed for gamers

Play2Live’s streaming platform addresses the gamer’s challenge of slow internet, buffering delays and dropped connections. It combines its own technology with the resources of the G-Core CDN and a P2P network — and rewards users for being part of the solution.Picture taken from...

From: Play2Live

December 21, 2017

Interactivity is what sets eSports platforms apart

A Wikipedia definition of interactivity suggests that the word denotes the “quality” of interaction. This makes it a useful word in the eSports environment to discriminate between platforms that provide for high levels of interaction between viewers, streamers and other participants and...

From: Play2Live

December 14, 2017

Play2Live: novel crowdfunding solutions for eSports enthusiasts

Crowdfunding is well suited to eSports, but is not integrated with streaming platforms. Play2Live has a comprehensive blockchain-based solution for gamers and eSports fans.eSports is about community. Without fans, players are limited to duels with themselves and their friends. Fans create...

From: Play2Live

December 07, 2017

eSports - what are the new rules of the game for advertisers?

As eSports moves into the mainstream of sport and entertainment, advertisers are waking up to the potential goldmine offered by this new and growing industry.Marketers are starting to take eSports more seriously. And well they might. How do you ignore nearly half a billion people with a common...

From: Play2Live

Play2Live at CryptoPapa’s

On the 5th of December Play2Live attended CryptoPapa’s Meeting Point. The event was held in the center of Moscow and attracted over 250 representatives of Russian crypto community.Our CBDO, Inna Moroz, took chance to present the project to the audience of potential investors, blockchain...

From: Play2Live

December 04, 2017

Play2Live: development updates 04/12/17

We would like to share with you information about the changes we have made to our streaming platform since the demo release:· We have set up a blockchain node (remainder: we develop our blockchain on the basis of Bitshares 2.0 technology).·We have rewritten about 60% of the platform code to...

From: Play2Live

November 30, 2017

Benefiting from the online gaming and eSports phenomenon

The gaming industry is BIG BUSINESS. It is predicted to reach $115 billion by 2018 and $130 billion by 2020. Video gaming is the biggest entertainment industry in the world, and eSports viewership has overtaken viewership of traditional sports. The eSports segment is expected to reach $1.5...

From: Play2Live

November 23, 2017

Blockchain is the powerful disruptor that will drive eSports to the next level

Many would say that eSports itself is a disruptor! Who would have thought that people playing video games and people watching them play games would start to push aside traditional sports? Or that it could be included in the Olympics? Or that it would be attracting big-brand sponsors, major...

From: Play2Live

December 21, 2018 11:38

Play2Live Developer Diaries #3: DevGAMM

Registration: https://p2l.tv/?register

Last month Play2Live team took part in the DevGAMM conference.

We met with colleagues from the gaming industry, were discussing interaction and talking about plans for the development of the platform.

As part of the latest update, many cosmetic edits have been released, some problems with the mobile version have been fixed and channel pages have been optimized. Also, we have launched interactive tasks on Fortnite into open testing.

New notifications about followers, donors, and subscribers of the channel can be found in the Control Panel - Stream alerts.

December 12, 2018 09:36

AMA session: CEO Alexey Burdyko

Registration: https://p2l.tv/?register

Alexey Burdyko is announcing project updates.

December 04, 2018 15:40

Play2Live Developer Diaries #3: DevGAMM - Teaser

Registration: http://bit.ly/joinP2L

A new release of Developer Diaries will be released soon.
Stay tuned!

October 30, 2018 10:43

Cryptomasters Dota 2 Highlights

Registration: http://bit.ly/joinP2L

All those who have missed out the Cryptomasters Dota 2, we have got you covered. Check out the highlights of the matches, all in one video.

The seven-day tournament exclusively broadcast on P2L.TV involved 16 teams fighting for the prize pool of $30,000 and 1,000,000 LUC (Level Up Coin — the in-house currency of the P2L.TV streaming platform).

October 18, 2018 17:08

Play2live meets Igromir 2018

Registration: http://bit.ly/joinP2L

From 4 to 7 October, Play2Live’s stand on Igromir was the point of attraction and concentration of top bloggers and e-sports stars. Play2Live’s guest list included a community manager of Assassin’s Creed, and more than 40 video blogging and gaming celebrities to run live broadcasts, such as Bratishkin, Stas Davydov, Olyashaa, Mark Haskit, Ruslan Usachev, Vika Carter and many more.

More than 300 visitors, 25 hours of streams, 50 boxes of Monster Energy drinks, and 114 sq. meters of new impressions, chatting, and, of course, live streaming - this is Play2Live at IgroMir.

October 05, 2018 08:56

Play2Live Developer Diaries #2: Igromir

Join: http://bit.ly/joinP2L

We keep telling you what is done, and what is going to be done in the future.

September 19, 2018 10:42

Play2Live Developer Diaries #1: Open beta test

Join: http://bit.ly/joinP2L

The Wall Street Journal has indicated Belarus as the Silicon Valley of Eastern Europe.

Hundreds of apps and games like Viber, MSQRD, Maps.me, and World of Tanks were invented here.

In the capital of Belarus, there is even a High Tech Park, where thousands of IT-specialists are working.

Right here in Minsk, we created Play 2 Live - the next generation streaming service.

From now on, we will tell you and show you what is done, and what is going to be done in the future.

September 19, 2018 10:42

Play2Live Teaser

Join: http://bit.ly/joinP2L

Play2Live is a video live streaming platform that utilizes Level Up Coin, a cryptocurrency designed to help facilitate interoperability between streamers, organizers, and viewers.

August 22, 2018 16:52

AMA session: burning issues to CEO Alexey Burdyko & CTO Vlad Arbatov

- Play2Live has announced a buyback of LUC tokens! Up to 100,000,000 LUC will be purchased from the market at a price of up to 0.05 USD per 1 LUC for two months. The buyback will be manifested through the exchanges where LUC token is listed (HitBTC, Coinbene, Lbank, Yobit, Idex). Hurry up to buy at a low price and HOOODL!

- Play2Live has initiated a procedure of a closed beta testing, while the open beta testing is underway and soon will be available for everyone. Join our groups in Telegram to receive the freshest news and updates:
English https://t.me/play2live,
Russian https://t.me/Play2Live_RusChat,
Chinese https://t.me/play2livecn,
Korean https://t.me/play2live_ko,
Japanese https://t.me/play2live_jp

- Play2Live is one of the most successful blockchain projects of 2018. The company managed to collect the hard cap of 30,000,000 USD. Play2Live is a blockchain-driven streaming platform that brings livestream service for gamers and esport fans to a new level.

August 09, 2018 16:58

AMA session with Vladislav Arbatov

Vladislav Arbatov, the CTO of Play2Live, hosted an AMA session in regards to the release of the Level Up Coin test net and in anticipation for the Beta of Play2Live release that is scheduled for mid-August!