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Earth Token (EARTH)
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Earth Token ICO summary information

Conceptual Model

A decentralised Natural Asset Exchange blockchain platform with accompanying Earth Token (EARTH) allows stakeholders in the climate value chain to explore vast untapped market segments including Natural Capital - the world's stock of natural resources. The untapped and undervalued Natural Capital asset class is estimated to be worth in excess of USD $120 trillion, yet no transparent mechanism exists to connect producers of Natural Assets with business, consumers, or IoT devices. The establishment of a Natural Asset Exchange blockchain platform with the Earth Token as the settlement mechanism currency will fuel demand side applications including Carbon Mitigation, Climate Neutral Fuel and Waste-to-Energy, offering unique environmental sustainability solutions and the creation of differentiated value for stakeholders to build brand equity and increase market share.

Project Description

The Earth Token is the native currency used in the Natural Asset Exchange blockchain platform which allows certified Natural Capital Asset project developers to list their products with no middlemen fees involved. EARTH is an Ethereum-based ERC20 token.Team:Angus Rowe: Co-founder, Chairman Leonard Harley: Co-founder, Managing Director, IT Director Peter Newell: Operations Director, Acting Financial Director Allan Saunders: Marketing Director, Product Development Director The Earth Token ICO will start on the 23rd of October and it will last until the 20th of Novem. The ICO token supply represents 50% of the total token supply. The EARTH token will be available for ETH and BTC and for a 0.00025 ETH starting price. The ICO funding cap is 200,000 ETH.Token Reserve Split 50%):50% for 3rd party service providers to Token Sale, Token Sale logistics and technology platform partners, founders, stakeholders, advisors, early contributors, Earth Token reserve, market making, liquidity, incentives for contractors and suppliers.The Earth Token ICO features a bonus and bounty campaign.Bonus Structure:Pre-sale: 5200 per 1 ETH : 0.0625 BTC (30% bonus)Stage 1: 4800 per 1 ETH : 0.0625 BTC (20% bonus)Stage 2: 4400 per 1 ETH : 0.0625 BTC (10% bonus)Stage 3: 4000 per 1 ETH : 0.0625 BTC

Founders and Associates

Angus Rowe -Co-founder & Chairman

Leonard Harley -Co-founder & Managing Director -IT director

Peter Newell -Operations Director & Acting Financial Director

Allan Saunders -Marketing Director & Product Development Director

Dennis Stone -Advisor

Jason Berry -Advisor

Wes Carlson -Advisor

Carrington Phillip -Advisor

Dr. Brian Robertson -Advisor

Joeri Pross -Advisor

Gavin Knight -Advisor

Sam Yilmaz -Advisor

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*Disclaimer: This data should not be taken as, and is not intended to provide, investment advice. Please conduct your own thorough research before investing in any cryptocurrency/cryptotoken or ICO.
EARTH Latest Updates
July 02, 2018

Waste-to-Energy Solutions — An Introduction

Picture credit: MaltawindsIn this post, I’ll to cover some of broader concepts relating to waste disposal and Waste-to-Energy solutions to act as a foundation for later in-depth posts on their relevance to the Natural Asset Exchange, EARTH Token and our efforts to preserve our planet.To...

From: Allan Saunders

June 09, 2018

A Brief Introduction to the Natural Asset Exchange (NAE) Alpha 1.0

The Natural Asset Exchange(NAE) Alpha 1.0 was first showcased at the World Travel Market Africa event in Cape Town, South Africa on 19th April 2018. An event which attracted more than 600 global travel and tourism exhibitors and approximately 5000 travel and tourism professionals.What was...

From: Allan Saunders

May 01, 2018

Darling Brew Partners with impactChoice to become Africa’s First Carbon Neutral Brewery

Darling Brew reaches yet another major milestone in their sustainability journey by partnering with impactChoice to offset emissions across all their production lines.27 April 2018, Isle of Man — impactChoice, the company behind EARTH Token and the Natural Asset Exchange today announced...

From: Allan Saunders

April 13, 2018

EARTH Token Set for Listing on QRYPTOS Exchange on April 19th

The EARTH Token team has entered into an agreement with QUOINE for EARTH Token to be listed on the QRYPTOS exchange and available for trade on April 19th 23:00 JST.QUOINE is a global FinTech company that provides trading, exchange and next-generation financial services powered by blockchain...

From: Allan Saunders

March 09, 2018

Greenest Hotel in Africa: EARTH Token visit to Hotel Verde

View of Hotel Verde from the perimeter gardenHotel Verde, situated at Cape Town International Airport, is widely known as being Africa’s Greenest hotel. Being a guest of the hotel, you get to truly appreciate something beyond environmental sustainability — at Verde, they call it...

From: Wesley Carlson

February 13, 2018

Demo Video: impactChoice Climate Credit Issuing & Tracking Exchange

In this video, Peter Newell, impactChoice’s Director of Finance & Operations, demonstrates a practical use case of the CITEX (Climate Credit Issuing & Tracking Exchange). CITEX operates on a private permissioned blockchain and operates in much the same manner as the soon to be launched...

From: Allan Saunders

February 09, 2018

Carbon Mitigation for the NAE: Corporate Use Case

So far in the ‘use case’ series of posts, we have looked at carbon mitigation solutions that have been pioneered by impactChoice which can also be applied to the Natural Asset Exchange (NAE). In this post, we will take a closer look at why Oracle Corporation chose to apply impactChoice’s...

From: Allan Saunders

January 22, 2018

Carbon Mitigation for the NAE: Events Use Case

In our previous post, we looked at a carbon mitigation solution that has been pioneered by impactChoice. Specifically, we looked at a hotel industry use case and we looked at how this use can also be applied on a global scale on the Natural Asset Exchange. In this post we how carbon mitigation...

From: Allan Saunders

January 13, 2018

Carbon Mitigation for the NAE: Hospitality Industry Use Case

In our previous post, we looked at a how impactChoice’s carbon mitigation solution works. The basic idea is to divide a natural asset into smaller pieces that are more usable by smaller organizations and businesses and thereby extending carbon mitigation as a solution to parts of the economy...

From: Allan Saunders

January 11, 2018

impactChoice Solutions for the NAE: Carbon Mitigation

At impactChoice, the parent company behind the Natural Asset Exchange (NAE) and EARTH Token project, we have been serving custom-built solutions to our clients in the environmental sustainability industry since 2009.Carbon Mitigation is one of three in-house solutions that impactChoice will be...

From: Allan Saunders

December 31, 2017


Dear EARTH’lingsAs the year comes to a close, we want to thank you, our EARTH Token community, for your support in setting us up for an extremely exciting and successful 2018.2017 was a great year for impactChoice as a company in many ways.· In August of 2016 we decided to migrate one of our...

From: Allan Saunders

December 24, 2017

IMPORTANT ANNOUNCEMENT impactChoice 24 December 2017 — EARTH Token

Dear EARTHlings,As promised, here is an update on where we are regarding the Token Sale and progress made to fill the void left by our dear departed colleague and friend, Leonard Harley.The impactChoice executive team has been hard at work sorting out structural and logistical issues associated...

From: Allan Saunders

December 13, 2017


It is with much sadness, that on behalf of Angus, myself and the entire impactChoice and Earth Token teams, I have to inform you of the untimely and tragic passing of our very dear friend and colleague, Leonard Harley.Leonard’s boundless energy, passion and commitment to his vision of...

From: Allan Saunders

November 30, 2017

Client Engagement Announcement — Cummins

DMMB/impactChoice to Deploy Photovoltaic Renewable Energy System for CummingsCummins South Africa have contracted DMMB/impactChoice South Africa for the design and installation of a Photovoltaic Renewable Energy System at their new campus.29 November 2017, Mauritius — impactChoice, the...

From: Leonard Harley

November 22, 2017

EARTH Token and the NAE: Market Dynamics

Like any exchange, the Natural Asset Exchange (NAE) will consist of buyers on the demand side and sellers on the supply side. With the NAE the buyers and sellers will be trading natural assets and all trades will be settled in the exchanges native EARTH Token. In this post, we take a closer look...

From: Leonard Harley

November 16, 2017

Democratizing the Supply Side on the NAE

The missing piece of the puzzle when it comes to carbon mitigation that is aimed at environmental sustainability is the supply of natural assets.It is all good for corporations to reach agreements with intergovernmental panels and policymakers to achieve environmental carbon targets, and it is...

From: Leonard Harley

November 15, 2017

Partner Announcement — Black Rhino Reserve Wildlife Trust

The Black Rhino Reserve Wildlife Trust to be an Inaugural Supply Side Project on the EARTH Token Natural Asset ExchangeThe Black Rhino Reserve Wildlife Trust, charged with protecting and conserving species on the Black Rhino Game Reserve situated within the 58 000ha Pilanesberg National Park in...

From: Leonard Harley

November 14, 2017

Announcement: impactChoice Acquires DMMB Group to Broaden its Solutions Portfolio for the Natural…

Announcement: impactChoice Acquires DMMB Group to Broaden its Solutions Portfolio for the Natural Asset Exchange & EARTH TokenimpactChoice has acquired DMMB Group, a solutions-based integration specialist company operating in the Energy Sector, focused on Micro-Grid solutions, to broaden...

From: Leonard Harley

November 12, 2017

Does the Natural Asset Exchange Need a Blockchain?

The term ‘Blockchain’ has become quite the buzzword of late and all sorts of miracle correlations are made in its name. In essence, it is a technology that offers an alternative to the traditional database approach to the storing of financial transactional records and ledgers. That said, it...

From: Leonard Harley

November 09, 2017

Kariba REDD+ project joins EARTH token project

We are excited to announce that natural assets provided by Kariba REDD+ will be the first supply side project to make natural assets available for sale on the EARTH token Natural Asset Exchange (NAE). The Kariba REDD+ project has a long standing relationship with impactChoice and will be using...

From: Leonard Harley

The EARTH Token and the Natural Asset Exchange — A Simple Solution

The idea behind environmental mitigation was to create a vibrant marketplace for the trade of natural assets. On the demand side, you have corporations that buy natural assets to mitigate their impact on the environment. On the supply side, you have natural asset producers, converting positive...

From: Leonard Harley

November 02, 2017

How Our Strategy and Vision Drives Value to Token Holders

Evaluating the value proposition of a project requires stacking up the solutions the project offers versus the depth of the problems it aims to overcome. Is the quest for environmental sustainability a problem worth solving? Are the proposed solutions unique and compelling? If the problem is...

From: Leonard Harley

October 27, 2017

Moving Toward Climate-Neutral Energy Generation

For all the progress made in renewables, energy generation is still by and far the largest human activity that negatively impacts the environment. Our energy generation is heavily reliant on the burning of fossil fuels such as coal and oil, and with the industry still expanding in the third...

From: Leonard Harley