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Basic Attention Token ICO summary information

Conceptual Model

Basic Attention Token improves the efficiency of digital advertising by creating a new unit of exchange between publishers, advertisers and users. It all happens on the Ethereum blockchain. The value of the token is based on user attention, which simply means a person’s focused mental engagement.

Project Description

Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain as an ERC20 token. The token can be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.  TeamBrendan Eich - Founder: Co-founded Mozilla &Firefox, created JavaScriptBrian Bondy - Co-Founder: Khan academy, Evernote, MozillaYan Zhu - Security & Privacy Engineering: EFF Fellow, Yahoo, Tor project, Privacy BadgerScott Locklin - BAT Smart Contracts & Economics: Co-founded Kerf Software, machine learningBradley Richter - Brand & Interaction Design: EFI/Fiery, Co-creator: eBeam & LuidiaCatherine Corre - Communications: AOL, NetscapeBrian Brown - Go-to-market: Co-founded Joyent, Deputy Editor WSJThe BAT ICO managed to hit their funding cap of 156,250 ETH within a record breaking 24 seconds. Only 2222 investors held BAT as of 5/6/17. 184 unique addresses took part and to raise the approximate $36,000,000, with some participants paying transactions fees well over $1000 in one case up to $6,000. The largest single investment was 20,000 ETH which at the time was worth around $4.7m.

Founders and Associates

Brendan Eich -Founder, Vision, Strategy

Brian Bondy -Co-Founder, Browser Engineering Lead

Yan Zhu -Security & Privacy Engineering

Scott Locklin -BAT Smart Contracts & Economics

Bradley Richter -Brand & Interaction Design

Catherine Corre -Communications

Brian Brown -Go-to-Market

Marshall Rose -Ledger & Wallet Systems

Brian Johnson -Electron & Chromium Integrations

Aubrey Keus -Automation & Wallet Systems

Luke Mulks -Ad-Tech Expert

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June 19, 2018

Brave Launches User Trials for Opt-In Ads That Reward Viewers

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February 15, 2018

Brave Launches Million Dollar Referral Program

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February 01, 2018

MULTI-PROPERTY SUPPORT NOW LIVE FOR BRAVE-VERIFIED CREATORS

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January 25, 2018

BRAVE-VERIFIED PUBLISHERS DOUBLE IN ONE WEEK WITH ONGOING $1 MILLION CRYPTO-TOKEN GIVEAWAY

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From: Basic Attention Token

January 17, 2018

BRAVE ANNOUNCES $1 MILLION CRYPTO-TOKEN GIVEAWAY

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From: Basic Attention Token

January 12, 2018

Update: Brave Browser and BAT Achievements in 2017 and Goals for 2018

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From: Basic Attention Token

January 03, 2018

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December 06, 2017

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From: Basic Attention Token

November 16, 2017

Brave expands Basic Attention Token platform to YouTube

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From: Basic Attention Token

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August 16, 2017

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