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Project Description

AdChain is an Ethereum-based digital advertisement platform that aims to fix  the fraudulent environment of online advertising namely bot traffic, malvertisements, trackers, spoofed domains, lack of coordination and systemic fraud. ADT is an ERC20 token that is used in order to ver publishers who wish to join the system, employing a "challenge period" during which any ADT holder who believes the publisher is fraudulent can issue a challenge and match the publisher's ADT deposit.  Team: Ken Brook: CEO (LinkedIn, Twitter);Kristen Hester: CFO (LinkedIn);James Young: Engineering Lead (LinkedIn, Twitter);Edwin Cheung: Engineering  (LinkedIn, Twitter) AdToken held its ICO on on the 26th of June 2017, 16:00 UTC. The ICO coin supply represents 50% of the total coin supply, so there was a total of 500000000 coins available at the offering. The ICO funding cap was 33333 ETH and reached this cap. The ICO lasted for seconds. Token Reserve Split:10% is sold during pre-sale20% will reserved for MetaX20% will reserved for ConsenSysThe AdToken campaign featured a bounty campaign, and the token will not be minable. 

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ADT Latest Updates
October 01, 2018

Learnings from MetaX on Launching The First Token-Curated Registry (TCR)

This story was posted last week on the MetaX Publication. Reminder to please follow this publication for more content related to MetaX, adChain, and adToken!Learnings from MetaX on Launching The First Token-Curated Registry (TCR)Our white paper brings to light a vision for a token based...

From: adChain

July 13, 2018

The Road to the Mainnet and Beyond

By Hunter Gebron, Director of Strategic Initiatives at MetaXA brief recap of our journey to the Ethereum Mainnet and where we’re heading.Follow the yellow brick roadThe road to launching the first token-curated registry on the Ethereum Mainnet was long and winding and has taken us through...

From: adChain

June 12, 2018

Opening the adChain Publisher Guidelines for Public Comment

See the guidelines here.Since going live on the Ethereum Mainnet on April 24, 2018, the Release Candidate of the adChain Publisher Registry has seen 49 publisher domains voted in by adToken (ADT) holders across our community.And we have already seen a fair bit of controversy!Facebook was...

From: adChain

May 29, 2018

adChain Registry Dev Update

By Eddy Muñoz, MetaX Product ManagerAs the adChain Registry reaches its first month on the Ethereum Main Network, the engineering team at MetaX has been heads-down developing features at the community’s request.The adChain Registry on Toshi Mobile AppWe’re happy to announce that the...

From: adChain

April 24, 2018

Welcoming the Public Release Candidate of the adChain Registry to the Ethereum Mainnet!

Written by Hunter Gebron, Director of Strategic InitiativesToday, it is with great pride that we announce the public release candidate of the adChain Registry. This will mark the first time in history that a Token Curated Registry (TCR) will be deployed on the Ethereum Mainnet!The adChain...

From: adChain

April 03, 2018

Spotlight Series: Sneak Preview of our NEW UI

Our new UI is finally finished! We streamlined the design, built in additional features, and added a guided walkthrough to assist first time users in becoming more familiar with how to use the dapp aptly titled How Does This Thing Work?But rather than tell you about it, how about we show you?...

From: adChain

March 27, 2018

Spotlight Series: A Domain’s Journey

In this spotlight article, we will follow a domain’s journey through the adChain Registry. The domain is a fictional blog called thetopic.io that caters to the latest trends and Hollywood gossip. Thetopic.io serves online advertisements to generate revenue and its owners, Stacy and Steve have...

From: adChain

March 20, 2018

Spotlight Series: adChain Governance

The ability to make changes is essential. Sometimes we make a change as an improvement to our lives and other times it is to yield to an outside force (like slowing down when a police officer pulls you over for speeding). In our personal lives making a change means making a decision and then...

From: adChain

March 13, 2018

Spotlight Series: adToken Rewards

This Spotlight Series highlighting important aspects of the adChain Registry will be published weekly until the April deployment of the adChain Registry to the Ethereum Mainnet.The idea of Token Curated Registries (TCR’s) is starting to gain traction. A token that’s value is tied directly...

From: adChain

March 08, 2018

Going Peer-to-Peer: Dramatically Simplifying Programmatic Supply Chains

On February 27, 2018, Mike Goldin delivered this talk at the Blockchain Xplore educational conference at the Microsoft Conference Center in New York City. It covers his vision for the adChain project as it approaches its mainnet launch date in April, and the necessity of a public blockchain to...

From: adChain

March 07, 2018

Thanks for highlighting our work with TCR’s! Stay tuned for our Ethereum mainnet launch in April.

Thanks for highlighting our work with TCR’s! Stay tuned for our Ethereum mainnet launch in April.

From: adChain

February 16, 2018

The adChain Registry ELI5

Written by Hunter GebronELI5 is a popular acronym that stands for, “explain like I’m five.” The following article will attempt to explain the adChain Registry in simple terms.Summary:1 adToken = 1 voteThe adChain Registry is a curated list of websites (publishers) that serve digital...

From: adChain

February 01, 2018

Commencing the Voyage Home Phase

The completion of the Discovery phase during the adToken Lunarscape.The Discovery phase of the adToken Lunarscape has been completed. With over 250 interactions from beta participants, we have been able to gather an outstanding amount of feedback! We thank everybody who participated and...

From: adChain

January 18, 2018

Ads.txt Plus v0.1.2 Update

After a successful launch of new features in v0.1.1, we’re proud to introduce Ads.txt Plus v0.1.2! The core update with this new version is the seamless interaction between our two DApps, Ads.txt Plus and the adChain Registry.From within the Ads.txt Plus UI, you can now apply your domain into...

From: adChain

January 05, 2018

Ads.txt Plus Updates — v0.1.1

With the recent v0.1.0 release of Ads.txt Plus on the Rinkeby Testnet, the MetaX team has been working diligently to release improvements to the DApp. The improvements made to Ads.txt Plus include the following:Additional fields in the “Add Sellers” rowUploading Sellers via CSVImporting...

From: adChain

December 06, 2017

Introducing Ads.txt Plus: Ads.txt on Ethereum

Ads.txt is an IAB Tech Lab initiative that was first introduced in May 2017. It is designed to root out fraudulent sellers and resellers across the programmatic supply chain; a significant challenge advertisers face when buying inventory on the open exchange, especially as fraud evolves to...

From: adChain

November 13, 2017

Dev Diary II: A Walkthrough of the adChain Registry TCR in Solidity

Recommended reading: I previously dissected the implementation of PLCRVoting.sol developed for adChain. The first article provides helpful background to better understand the adChain Registry walkthrough.The adChain Registry is a token-curated registry (TCR). Excitingly, adChain’s TCR...

From: adChain

November 01, 2017

Introducing the adToken Lunarscape

We are proud to formally introduce the adToken Lunarscape! The adToken Lunarscape is a complete overview and project timeline for launching the adChain Registry decentralized application (DApp) and Smart Contracts on the Rinkeby Testnet and Ethereum Mainnet!The adChain Registry is a Token...

From: adChain

October 24, 2017

MetaX (adChain) Hosts the IAB Tech Lab’s “Blockchain in Advertising” Event

On October 18, 2017, MetaX (adChain) played host to the IAB Tech Lab for their first “Blockchain in Advertising” event featuring members of the Blockchain Working Group, which MetaX (adChain) is a founding member. It is part of our continued effort to foster education and awareness around...

From: adChain

September 18, 2017

MetaX (adChain) Joins IAB Tech Lab Blockchain Working Group

MetaX (adChain) has joined forces with the IAB Tech Lab to form a Blockchain Working Group. The roster of working group members as it currently stands: MetaX, NYIAX, Inc., Group M, and Kochava Inc. will devote resources towards the advancement and promotion of blockchain technology for digital...

From: adChain

September 05, 2017

Dev Diary I: A Walkthrough of PLCR Voting in Solidity

This is the first entry in a series of regular dev diaries members of the adChain Registry dev team will be publishing over the coming months. This first entry is about the adChain Registry’s partial-lock commit/reveal voting system, and was written by Mike Goldin of ConsenSys.Voting on...

From: adChain

August 30, 2017

Why adToken is a Protocol Token and NOT an App Coin

Co-founder and CEO of the 0x Project Will Warren said that “token sales are being used to drive network effects around specific applications (dApps) rather than the common building blocks (protocols) that make applications possible.”His article, The Difference between App Coins and Protocol...

From: adChain

August 17, 2017

adChain Registry Dev Kickoff

Good news! MetaX and ConsenSys have structured the build out phase of the adChain ecosystem, and we’re now ready to kick off development in earnest. We’ve put together a rockstar team and a development timeline that adToken holders will love.I’m Mike. You might recognize my name from the...

From: adChain

August 08, 2017

adChain Welcomes New Team Members

We are excited to officially announce the addition of Will Rand, Praneet Sharma and Shailin Dhar to the adChain roster. All three individuals possess an incredible wealth of Ad Tech knowledge and technical expertise. Their ability to break down the mind-dizzying vernacular of Ad Tech into...

From: adChain

July 21, 2017

Token Sales for Entrepreneurs featuring Debevoise & Plimpton and Smith + Crown

Token Sales for Entrepreneurs was an event hosted at MetaX HQ in Santa Monica, CA on July 20, 2017. Led by Lee Schneider of Debevoise & Plimpton and Andreas Weiler from Smith + Crown, topics ranged from regulatory implications of token sales, taxes, and what entrepreneurs who are looking to...

From: adChain

July 13, 2017

Exploring the Possibilities: adChain + district0x

Through the creation of the district0x platform developed by Joe Urgo and Matus Lestan, we foresee the potential for an explosion of decentralized marketplaces and thriving communities yet to be built.District0x is an open source Ethereum based project comprised of smart contracts and front end...

From: adChain